Luxury Product Marketing Manager – Growth & Launch

Reliable Medicare Limited; Netherlands; Remote; EUR 35,000 - 45,000; Full time

Benefits offered by this job

Bonus twice a year

Salary reviews every June and December

25 days annual leave

Job summary

RM365 NL is seeking a product marketer to develop and implement marketing strategies for luxury products, defining positioning and messaging to strengthen our premium brand. You will collaborate across departments to plan launches and seasonal campaigns.

You will conduct market research on customer needs and trends, create sales materials and digital assets, and analyse campaign performance to guide future strategy.

Qualifications

• Proven experience in product marketing within luxury fashion, beauty, or retail.
• Strong brand positioning and understanding of high-end customer behaviour.
• Excellent project management coordinating multiple launches.
• Creative and analytical mindset with strong attention to detail.
• Confident communicator with cross-functional influence.

Responsibilities

• Develop and implement marketing strategies for new and existing luxury products.
• Define product positioning, messaging, and value propositions that align with brand identity.
• Collaborate with procurement, sales, and creative teams to plan product launches and seasonal campaigns.
• Conduct market research to understand customer needs, trends, and competitor activity.
• Create sales enablement materials, product guides, and digital assets to support campaigns.
• Analyse campaign performance and product sales data to optimise future strategies.

Skills

Product marketing

Brand positioning

Project management

Creative mindset

Analytical thinking

Cross-functional communication

Job description

RM365 NL is seeking a product marketer to develop and implement marketing strategies for luxury products, defining positioning and messaging to strengthen our premium brand. You will collaborate across departments to plan launches and seasonal campaigns.

You will conduct market research on customer needs and trends, create sales materials and digital assets, and analyse campaign performance to guide future strategy.