Lifecycle & Product Marketeer

YoungOnes; Breda; On-site; EUR 56,000 - 76,000; Full time

Benefits offered by this job

Vacation days 25

Travel allowance

Mental well-being partnership

Fitness budget

Healthy lunch daily

Snacks

Biweekly drinks

Team events

Job summary

YoungOnes is seeking a data-driven Lifecycle & Product Marketeer to design seamless user journeys and turn behavioral insights into impactful campaigns for both freelancers (B2C) and clients (B2B). You will own the end-to-end lifecycle strategy, optimise automated CRM programs, and drive feature adoption to improve onboarding, activation and retention.

You will collaborate with Product, BI, and Marketing to translate insights into product initiatives and ensure high engagement across the

Qualifications

• Bachelor or Master level in Marketing, Communication, Business, or related field.
• 5+ years in lifecycle marketing, marketing automation, or growth marketing.
• Advanced proficiency with Braze, HubSpot, Amplitude, and RudderStack.
• Experience with email marketing, push notifications, lifecycle journeys, and automated workflows.
• Fluent in English; Dutch is a plus.
• Analytical mindset with ability to translate data into insights.
• Collaborative communicator across marketing, product, and sales teams.

Responsibilities

• Design and optimise lifecycle marketing campaigns across email, push, and in-app messaging.
• Own onboarding, activation, and retention journeys for both B2C and B2B.
• Analyse CRM and user data to identify drop-offs and opportunities.
• Translate insights into product and marketing initiatives to boost feature adoption.
• Collaborate with Product, BI, and Marketing to drive adoption of new features.
• Align HubSpot sales journey with lifecycle post-registration.
• Set up and optimise automated workflows and lifecycle programs.
• Advise on ROI and roadmap with external tech suppliers (Braze, HubSpot).
• Provide guidance and sparring for the Lifecycle Marketeer and share market trends.

Skills

Lifecycle marketing

Marketing automation

Growth marketing

Braze

HubSpot

Amplitude

RudderStack

Email marketing

Push notifications

Analytical mindset

Team collaboration

English proficiency

Dutch language

Education

Bachelor or Master in Marketing/Communication/Business

Job description

About YoungOnes

At YoungOnes, we are redefining how work gets done. As a fast-growing digital marketplace, we connect workers with clients in real time. We are on a mission to make work as flexible and engaging as possible.

The Role

Are you a data-driven marketeer who thrives on designing seamless user journeys and turning behavioral insights into impactful campaigns?

As our Lifecycle & Product Marketeer, your primary goal is to increase engagement, activation, and retention across both sides of our marketplace, workers (B2C) and clients (B2B). Sitting at the intersection of marketing, product, and sales, you will own the end-to-end lifecycle strategy, optimise automated CRM programs, and drive feature adoption to ensure high conversion rates from signup to long-term loyalty.

Key responsibilities:

• Develop, execute, manage and optimise strategy for lifecycle marketing campaigns across email, push notifications, and in-app messaging using Braze and Hubspot;
• Own and improve onboarding, activation, and retention journeys for both B2C (freelancers) and B2B (clients); Both sides of the funnel.
• Analyse user behaviour and CRM data to identify drop-offs, opportunities, and optimisation points across the customer lifecycle.
• Translate insights into effective product and marketing initiatives that improve feature adoption and user experience;
• Support the launch and adoption of new product features in collaboration with Product, BI, and Marketing teams;
• Align with the Sales journey in HubSpot to ensure a seamless handoff from lead to lifecycle post-registration;
• Drive sufficient quality reactions for high-volume gig postings with commercial teams;
• Set up, test, and optimise automated workflows and lifecycle programs to maximise long-term customer value;
• Act as a CRM and lifecycle marketing specialist within the marketing team, contributing to experimentation and continuous improvement;
• Responsible ROI and the strategic roadmap with external tech suppliers (f.e. Braze, HubSpot);
• Gives guidance and/or is sparring partner for the Lifecycle Marketeer;
• Identify market trends and translate them into opportunities, proactively sharing recommendations with relevant teams.

Requirements

• Bachelor or Master level, preferably in Marketing, Communication, Business, or a related field;
• At least 5 years of relevant experience in lifecycle marketing, marketing automation, or growth marketing;
• Advanced proficiency with MarTech, analytics, and automation platforms. Specifically Braze, HubSpot, Amplitude, and Rudderstack;
• Experience with email marketing, push notifications, lifecycle journeys, and automated workflows;
• Fluent in English, knowledge in Dutch is a plus;
• Analytical mindset with the ability to translate data into actionable insights;
• A collaborative mindset with strong communication skills, able to adapt your approach and messaging to different audiences across marketing, sales, and product teams.

What do we offer?

• Salary ranging from €5.000 to €6.800 gross, depending on experience, based on a full-time workweek;
• 25 vacation days, 6.5 ADV days and 1 additional holiday per calendar year, based on a 40-hour workweek;
• 8% vacation pay, a pension plan, and (if you live more than 10 km from the office) a travel allowance;
• We prioritize mental well-being in collaboration with our partner OpenUp;
• Great perks such as: a yearly fitness budget, a freshly prepared healthy lunch every day, snacks, biweekly afternoon drinks, XL borrels every three months, sport tournaments, and much more.