Hybrid CRM Marketer for B2B Lifecycle Growth

Viking Europe; Venlo; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

36 days annual leave

Hybrid setup 60% office / 40% home

Home-working allowance

Pension plan with employer contrib.

Lease-a-Bike scheme

On-site restaurant

Learning via GoodHabitz

Exclusive discounts

Dynamic, friendly workplace

Job summary

Viking seeks a data‑driven CRM Marketeer to own the B2B e‑commerce customer lifecycle strategy. You will design, implement, and optimize CRM initiatives that drive acquisition, engagement, retention, and reactivation, ensuring campaigns add measurable value to customers and the business.

You will collaborate with Customer Marketing, Marketing Automation, and E‑Merchandising teams to connect CRM insights to broader goals. This role demands strong analytics and cross‑functional teamwork.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Data Analytics, or a related field.
• 3–7 years of experience in CRM, lifecycle marketing, or retention marketing, preferably in B2B e‑commerce.
• Strong experience with data‑driven segmentation, RFM modeling, and CLV analysis.
• Deep understanding of customer behavior, market dynamics, category penetration, and assortment performance.
• Proficiency with CRM and marketing automation tools (preferably Salesforce Marketing Cloud).
• Analytical mindset with proven ability to interpret data and translate it into actionable growth strategies.
• Comfortable collaborating with cross‑functional teams in a fast‑paced, performance‑driven environment.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop and execute CRM strategies across the full Customer Lifecycle to support Recruitment, Retention, and Reactivation objectives.
• Build and optimize target audience selections and customer segmentations using behavioral, transactional, and demographic data.
• Apply RFM modeling to identify customer value tiers and tailor campaign strategies.
• Monitor and improve Customer Lifetime Value through targeted engagement and retention initiatives.
• Analyze category penetration and assortment performance to drive relevant product recommendations and cross-sell opportunities.
• Design, execute, and optimize automated, personalized campaigns across all channels (online, offline mail, print, voice).
• Collaborate with Customer Marketing, Marketing Automation, and E‑Merchandising to align CRM with brand and campaign activities.
• Initiate A/B testing and performance analysis to optimize targeting, messaging, and timing.
• Translate data insights into actionable marketing strategies that improve engagement and revenue.

Skills

SQL

Power BI

Tableau

Looker

Data Analytics

Education

Bachelor’s or Master’s in Marketing

Tools

Salesforce Marketing Cloud

Job description

Viking seeks a data‑driven CRM Marketeer to own the B2B e‑commerce customer lifecycle strategy. You will design, implement, and optimize CRM initiatives that drive acquisition, engagement, retention, and reactivation, ensuring campaigns add measurable value to customers and the business.

You will collaborate with Customer Marketing, Marketing Automation, and E‑Merchandising teams to connect CRM insights to broader goals. This role demands strong analytics and cross‑functional teamwork.