Lifecycle Data Analyst — Activation & Retention

DutchTechX; Amsterdam; Híbrido; EUR 75.000 - 110.000; Jornada completa

Descripción de la vacante

Finom in Amsterdam is seeking a Senior Data Analyst, Lifecycle to own measurement and experimentation for how new customers activate and existing ones stay. You decide what to test, how to test it and what to do with the results, bringing hypotheses for next wins.

Join activation and retention initiatives, design end-to-end experiments, and build models for segmentation, propensity, churn, and dormancy to drive next-best actions across channels.

Formación

• Strong SQL and Python, and a Git-based warehouse workflow with code review.
• Experiment design, statistics and metric design you can defend.
• BI experience with Power BI or Tableau or similar.
• Stakeholder management and business sense: you can push back, reframe a request and land a recommendation with a non-technical audience.
• Curiosity and ownership. You run your area without waiting to be asked.

Responsabilidades

• Join activation and retention initiatives before anything is built, defining the primary metric and validating it against historical data.
• Design and analyse experiments end to end: hypothesis, guardrails, audience split, MDE and power, stopping rule, and a readout that ends in ship, iterate or kill.
• Correct for channel and engagement bias; when clean A/B is impossible, apply causal inference (diff-in-diff, matching, synthetic control or geo designs).
• Launch new experiments across onboarding and customer lifecycle and turn wins into recurring flows.
• Build simple models: segmentation, propensity, churn and dormancy scoring for audience targeting and next-best actions.
• Automate recurring work: audience refresh jobs, readout templates, dashboards for Activation, Onboarding and Retention; integrate with Databricks and Braze.

Conocimientos

SQL

Python

Git workflow

Experiment design

Power BI

Tableau

Stakeholder management

Ownership

Herramientas

Power BI/Tableau

Descripción del empleo

Finom in Amsterdam is seeking a Senior Data Analyst, Lifecycle to own measurement and experimentation for how new customers activate and existing ones stay. You decide what to test, how to test it and what to do with the results, bringing hypotheses for next wins.

Join activation and retention initiatives, design end-to-end experiments, and build models for segmentation, propensity, churn, and dormancy to drive next-best actions across channels.