Activation Data Lead for Product Analytics & Growth

GoodHabitz; Eindhoven; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Competitive salary and role-specific performance bonus

Paid time off – 25 days holiday

Flexible work & tools

Unlimited access to resources for growth

Mental coaching

Diverse & inclusive teams

Themed events & team-building

Annual Do-Good Day

Pension & insurance

Job summary

A leading educational technology firm in Eindhoven is searching for a Product Data Lead to establish and develop the product data discipline. This role focuses on defining the event taxonomy, implementing tracking plans, and ensuring data quality practices. You will partner with product and engineering teams to create actionable insights that drive activation, engagement, and retention. Ideal candidates should have hands-on data experience and the ability to communicate clearly across teams. The position offers a competitive salary, 25 days of holiday, and additional benefits to support your growth.

Qualifications

• Proven experience building a product data system end-to-end.
• Comfortable operating as a hands-on individual contributor.
• Experience owning or leading a tracking plan and event taxonomy.

Responsibilities

• Define and drive adoption of a product event taxonomy.
• Build a working activation funnel that supports segmentation.
• Install a monthly product metrics ritual with agreed metrics.

Skills

SQL

Data quality practices

Cross-functional collaboration

Analytics modeling

Dashboards

Job description

A leading educational technology firm in Eindhoven is searching for a Product Data Lead to establish and develop the product data discipline. This role focuses on defining the event taxonomy, implementing tracking plans, and ensuring data quality practices. You will partner with product and engineering teams to create actionable insights that drive activation, engagement, and retention. Ideal candidates should have hands-on data experience and the ability to communicate clearly across teams. The position offers a competitive salary, 25 days of holiday, and additional benefits to support your growth.