Lifecycle CRM & Social Marketing Specialist

Mijndomein; Almere; Hybrid; EUR 48,000 - 59,000; Full time

Benefits offered by this job

Lunch three times a week at office

Bike leasing scheme

Sports membership contribution

Share Points program

Job summary

Mijndomein is seeking a Digital Marketing Specialist – CRM & Social to drive customer journeys and lifecycle communications. You will build targeted campaigns in HubSpot and contribute to organic social content.

The role is 70% CRM & lifecycle marketing and 30% social media and broader digital campaigns, with collaboration across Product, Customer Success, Data and Marketing. Hybrid work from Almere is required.

Qualifications

• CRM and lifecycle marketing experience in practice.
• 3+ years in CRM, lifecycle marketing, email marketing or similar.
• Hands-on experience with HubSpot Marketing Hub.
• Ability to build and manage campaigns, workflows, journeys and segments.
• Strong segmentation and personalisation skills.
• Excellent Dutch and good English proficiency.
• Understanding of GDPR and data privacy considerations.
• Experience planning and publishing organic social content.
• Data-driven mindset with testing and optimisation.

Responsibilities

• Develop, build and optimise automated customer journeys across the lifecycle.
• Create and manage targeted email campaigns and newsletters in HubSpot.
• Translate customer data and opportunities into segments and personalised campaigns.
• Coordinate campaigns end-to-end from briefing to reporting.
• Improve campaign performance via A/B testing and analysis.
• Monitor CRM metrics like engagement, conversion and revenue contribution.
• Collaborate with Product, Customer Success, Data and Marketing.
• Oversee organic social planning and publishing.
• Turn product launches into engaging social content.
• Analyse social performance to improve future content.

Skills

CRM marketing

Lifecycle marketing

Email campaigns

Marketing automation

HubSpot

Copywriting

Dutch language

English language

A/B testing

Data analysis

Education

HBO level education or equivalent

Tools

HubSpot Marketing Hub

Job description

Mijndomein is seeking a Digital Marketing Specialist – CRM & Social to drive customer journeys and lifecycle communications. You will build targeted campaigns in HubSpot and contribute to organic social content.

The role is 70% CRM & lifecycle marketing and 30% social media and broader digital campaigns, with collaboration across Product, Customer Success, Data and Marketing. Hybrid work from Almere is required.