Launch Marketing Manager — AI Products & Growth

Creative Fabrica B.V.; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Lunch provided

30 Work From Anywhere days

Vacation 24 days + holidays

Travel allowance

Pension plan

Company events

Overseas trips

Job summary

Creative Fabrica is seeking a Product Marketing Manager to bridge Product, Creative, and Marketing. You will translate product launches into compelling narratives, identify strong benefits, and coordinate a wide range of teams to bring stories to market.

You will not personally craft every asset but ensure alignment, timing, and messaging across channels. This is a high-execution role with a focus on timely launches and clear storytelling for AI-powered tools and features.

Qualifications

• Proven ability to translate complex product features into clear customer benefits.
• Experience coordinating marketing launches across multiple channels.
• Strong storytelling to define product value for different audiences.

Responsibilities

• Own the launch process for new products, tools, or features end-to-end.
• Define positioning, messaging, and target audiences for major launches.
• Coordinate with design, video, and content teams to deliver assets on time.
• Build and manage distribution plans across YouTube, TikTok, Instagram, and more.

Skills

Positioning & storytelling

Project management

Channel understanding

Cross-functional coordination

Ownership & accountability

AI curiosity & English

Job description

Creative Fabrica is seeking a Product Marketing Manager to bridge Product, Creative, and Marketing. You will translate product launches into compelling narratives, identify strong benefits, and coordinate a wide range of teams to bring stories to market.

You will not personally craft every asset but ensure alignment, timing, and messaging across channels. This is a high-execution role with a focus on timely launches and clear storytelling for AI-powered tools and features.