Junior Digital Marketing Specialist

Picnic Technologies; Amsterdam; On-site; EUR 30,000 - 46,000; Full time

Benefits offered by this job

Fresh Lunch & snacks

Health insurance discount

Bike lease program

Relocation support (flight costs, rent

Personal development via Lepaya & Acad

OpenUp mental wellbeing access

25 holidays

Pension plan

Phone and laptop provided

Job summary

Picnic Technologies is seeking an early-career digital marketing enthusiast to help grow our website and organic search. You’ll work in an international team, learn how to drive customer acquisition through content, SEO, and analytics, and gain hands-on experience with Google Analytics, Search Console, and Semrush.

This role requires a MSc in Marketing or related field, fluency in Dutch and English, and a passion for data-driven marketing.

Qualifications

• MSc degree in Marketing or related field.
• Up to 1 year of hands-on digital marketing experience.
• Fluent in Dutch and English; French or German is a plus.
• Strong analytical mindset with data and metrics.
• Proficient with Google Sheets/Excel for data analysis.

Responsibilities

• Understand what customers are looking for and identify opportunities for Picnic with content.
• Grow our organic traffic and visibility across search engines.
• Improve our website through collaboration with developers and designers.
• Create better content and optimize existing pages for users.
• Turn data into action using Analytics, Search Console and Semrush.
• Experiment, test ideas and expand organic growth knowledge over time.

Skills

Dutch & English

Analytics mindset

Google Sheets

Excel

Content marketing

AI in marketing

Communication

Teamwork

Retail passion

Education

MSc in Marketing or related field

MSc in Business Administration

Tools

Google Analytics

Google Search Console

Semrush

Excel

Google Sheets

Job description

Ready to start your career in digital marketing? At Picnic, you’ll get the opportunity to develop into an expert in one of the most important areas of digital growth: our website and organic search.We’re looking for someone early in their marketing career who is curious, analytical and eager to learn. Maybe you’ve completed a marketing internship, worked on digital campaigns, or created content for a website. What matters most is that you’re excited about digital marketing and want to understand what makes people discover and choose a brand online.

You’ll join an international team and learn how to grow Picnic’s website into an important customer acquisition channel. Along the way, you’ll build hands‑on experience in organic growth, content, website optimization and digital analytics.

Tricks of the trade

Understand what customers are looking for: Research how customers discover brands online and identify opportunities for Picnic to reach them with useful and relevant content.

Grow our organic traffic: Help increase Picnic’s visibility across Google search and AI search.

Improve our website: Work with developers, designers and copywriters to implement improvements to our website.

Create better content: Help optimize existing pages and develop new content that is useful for our customers.

Turn data into action: Use tools such as Google Analytics, Google Search Console and Semrush to measure the results of your work and identify new opportunities.

Experiment and learn: Come up with ideas, test them, analyze the results, and use what you learn to make the next improvement. Develop your organic growth expertise over time.

Your superpowers

MSc. degree in Business Administration, Marketing or equivalent

Up to 1 year of hands‑on digital marketing experience

Fluent in Dutch and English. French or German is a plus.

Strong analytical mindset with an interest in working with data and performance metrics.

Proficient in using Google Sheets, Excel or any other data tool to analyze and present insights

Passionate about using AI to automate, simplify, and improve everyday marketing tasks

Eager to learn and develop your digital marketing expertise

Excellent communication and teamwork skills

Strong affinity in the consumer retail industry

Picnic Perks

Fresh Lunch, coffee, and snacks

Our offices are equipped with fully‑fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent‑to‑own a new (e)bike at a discounted rate

If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in‑house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?

Recruitment Process

1. CV screening
2. Phone screening
3. Online assessment
4. Interviews
5. Assessment day
6. Closing interview
7. Offer

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.
At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.

Our Mentality

At Picnic, we build from scratch with an owner’s mindset. We dive into the unknown, taking end-to-end responsibility for every outcome, going the extra mile to tackle complex challenges. We turn insights into action, working as a team to get things done. We move fast, never compromising on quality or long‑term impact. With grit and commitment we build what has never been built before!