Instagram Channel Lead for AI Creative Growth

Creative Fabrica - Operations; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Lunch provided

Work From Anywhere Benefit

30 days vacation + public holidays

Travel Allowance

Pension plan

Company events and overseas trips

Job summary

Creative Fabrica is seeking an Instagram Channel Manager to own and grow its Instagram presence. You will publish across Reels, feed posts, carousels, and Stories, developing concepts around AI and creativity while driving engagement and audience growth.

You will work with a small creative team, maintain a high publishing pace, and translate major launches into Instagram-native content at the Amsterdam HQ.

Qualifications

• 2+ years of channel experience managing and growing Instagram or social creator-led accounts.
• Deep knowledge of Instagram and Reels; understanding how content is discovered and distributed.
• Strong short-form storytelling, hooks, pacing, and retention.
• Independent creative drive with ability to generate new ideas and concepts.
• Production and briefing skills; able to brief designers and editors.
• Data-informed mindset; comfortable using insights to decide and optimize content.
• Excellent written and spoken English; AI curiosity.

Responsibilities

• Own the Instagram channel and grow views, reach, engagement and audience.
• Publish across Reels, feed posts, carousels, Stories and other formats.
• Develop original concepts around AI, creativity, technology and culture with strong hooks.
• Identify trends early and turn opportunities into content quickly.
• Make products visually compelling with innovative demonstrations of AI capabilities.
• Build recurring formats and content series to encourage follows.
• Direct the creative team and collaborate with product marketing to translate launches into Instagram content.
• Maintain high publishing velocity and test concepts, hooks and formats.
• Monitor metrics and iterate on follow-ups based on performance.

Skills

Instagram

Reels

Content strategy

Data analysis

English

Tools

CapCut

Canva

Adobe Creative Cloud

Job description

Creative Fabrica is seeking an Instagram Channel Manager to own and grow its Instagram presence. You will publish across Reels, feed posts, carousels, and Stories, developing concepts around AI and creativity while driving engagement and audience growth.

You will work with a small creative team, maintain a high publishing pace, and translate major launches into Instagram-native content at the Amsterdam HQ.