Inside Sales Specialist

Institut Straumann AG; IJsselstein; On-site; EUR 42,000 - 54,000; Full time

Job summary

Institut Straumann AG in the Netherlands seeks an Inside Sales Specialist to support ClearCorrect growth. You will onboard orthodontics customers, drive activation, and identify opportunities for growth while collaborating with Territory Managers and cross-functional teams.

The role emphasizes proactive outreach, customer-centric selling, and a strong CRM discipline. Dutch and English proficiency, 2+ years in sales, and a business/healthcare background are preferred.

Qualifications

• Bachelor's degree or equivalent in business, healthcare or life sciences.
• At least 2 years of sales or account management experience.
• Fluency in Dutch and good professional English.
• Strong communication and relationship-building skills.
• Confidence with proactive customer and prospect outreach, including telephone contact.
• A commercial mindset combined with a strong customer centric orientation.
• Strong organizational skills and confidence working with CRM systems and customer data.
• Dental, medical or healthcare experience is an advantage, but not essential.

Responsibilities

• Own the onboarding and activation of new Orthodontics customers and help them successfully implement our solutions in their practice.
• Proactively engage with customers to understand progress, identify barriers and provide the support or training needed to move forward.
• Monitor customer activity and open cases, taking action when progress slows or additional support is needed.
• Identify opportunities to increase customer engagement and utilization through education, events, product launches and other initiatives.
• Build strong customer relationships and work closely with Territory Managers to support customer growth.
• Occasionally support customer events, training activities and field visits.
• Proactively identify new business opportunities for Orthodontics and associated Straumann Group solutions.
• Build targeted prospect lists and initiate outbound contact through telephone, email and digital channels, including cold calling.
• Rapidly follow up and qualify leads from Marketing, events, partners and other channels.
• Understand prospects’ needs, build relationships with decision makers and create interest in our Orthodontics solutions.
• Generate qualified appointments and opportunities for Territory Managers, ensuring effective handover and follow-up.
• Initiate and support targeted outbound campaigns and use customer and market data to uncover additional opportunities.
• Across both areas, you will collaborate closely with Territory Managers, Marketing, Customer Service and other Straumann Group teams, while maintaining a strong CRM pipeline with clear ownership and next steps.

Skills

Bachelor's degree or equivalent

Dutch fluency

Professional English

Strong communication

Relationship-building

Proactive outreach

Commercial mindset

Customer centric orientation

Organizational skills

Education

Bachelor's degree or equivalent in business/healthcare/life sciences

Tools

CRM software

Job description

Job Summary

Reporting to the Head of Sales Orthodontics, the Inside Sales Specialist plays an important role in supporting the growth of the ClearCorrect business in the Netherlands.

The role has two main areas of responsibility:

1. Customer onboarding, activation and growth – proactively supporting new and existing customers to successfully implement our ClearCorrect solution in their practice, helping them overcome barriers and supporting them in becoming active and growing ClearCorrect customers.
2. Business development and lead generation – proactively identifying, generating and qualifying new business opportunities and supporting Territory Managers in converting these opportunities into new customers.

The Inside Sales Specialist works closely with the Territory Managers and acts as an important link between customers, Sales, Marketing, Customer Service and other Straumann Group teams.Success in this role requires a strong customer focus combined with a commercial mindset, ownership, curiosity and a proactive approach. The Inside Sales Specialist does not wait for customers or opportunities to come to them, but actively identifies where support or commercial action is needed and takes initiative accordingly.

Your key responsibilities

Your role has two main focus areas:

1. Customer Onboarding, Activation & Growth

• Own the onboarding and activation of new Orthodontics customers and help them successfully implement our solutions in their practice.
• Proactively engage with customers to understand progress, identify barriers and provide the support or training needed to move forward.
• Monitor customer activity and open cases, taking action when progress slows or additional support is needed.
• Identify opportunities to increase customer engagement and utilization through education, events, product launches and other initiatives.
• Build strong customer relationships and work closely with Territory Managers to support customer growth.
• Occasionally support customer events, training activities and field visits.

2. Business Development & Lead Generation

• Proactively identify new business opportunities for Orthodontics and associated Straumann Group solutions.
• Build targeted prospect lists and initiate outbound contact through telephone, email and digital channels, including cold calling.
• Rapidly follow up and qualify leads from Marketing, events, partners and other channels.
• Understand prospects’ needs, build relationships with decision makers and create interest in our Orthodontics solutions.
• Generate qualified appointments and opportunities for Territory Managers, ensuring effective handover and follow-up.
• Initiate and support targeted outbound campaigns and use customer and market data to uncover additional opportunities.

Across both areas, you will collaborate closely with Territory Managers, Marketing, Customer Service and other Straumann Group teams, while maintaining a strong CRM pipeline with clear ownership and next steps.

What we're looking for

• Bachelor's degree or equivalent, preferably in business, healthcare or life sciences.
• At least 2 years of sales or account management experience.
• Fluency in Dutch and good professional English.
• Strong communication and relationship-building skills.
• Confidence with proactive customer and prospect outreach, including telephone contact.
• A commercial mindset combined with a strong customer centric orientation.
• Strong organizational skills and confidence working with CRM systems and customer data.
• Dental, medical or healthcare experience is an advantage, but not essential.

What will make you successful

You are proactive, customer-focused and commercially minded. You take ownership, follow through and look for solutions rather than waiting for things to happen. You enjoy working collaboratively, are comfortable managing your own priorities and bring positive energy and a drive to help customers and our Orthodontics business grow.