HR Manager - The Netherlands

JDE Peet's; Utrecht; On-site; EUR 70,000 - 90,000; Full time

Job summary

JDE Peet’s is looking for an experienced HR manager to join the HR Team and partner with our NL business, including a B2B/ Out of Home unit and a Retail unit. You will report to the HR Director Northern Europe and have a dotted line to the sales director for NL OOH & Retail.

As a member of the OOH Management Team, you will be central to shaping our culture and delivering on our people ambitions. In this hands-on role you will help plan and execute the NL business and HR plans, own the full

Qualifications

• At least 7 years of solid HR experience, ideally from international FMCG, B2B or Retail.
• Experience in matrix organizations and influencing senior stakeholders.
• Fluency in Dutch and English is essential.
• Occasional business travel is required.

Responsibilities

• Co-create and implement HR strategy for NL according to the HR NE strategy.
• Be the sparring partner of the Sales Director NL with coaching on engagement and resourcing.
• Lead the HR NL business partnering team (2 FTE).
• Develop and implement a strong communication and engagement program for field-based teams.
• Lead the design and implementation of local/functional change projects with works council/unions.
• Pro-actively participate in the HR NE community and share best practices.

Skills

HR Strategy

People management

Coaching

Organisational design

Change management

Employee engagement

Stakeholder management

Communication

Job description

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com .

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!

Are you passionate about coffee and tea and ready to make a real impact in a fast-growing international company with iconic brands and great people?

JDE Peet’s is looking for an experienced HR manager to join the HR Team and partner with our NL business, which includes a B2B/ Out of Home unit and a Retail unit. You will report to the HR Director Northern Europe and have a dotted line to the sales director for NL OOH & Retail. As a member of the OOH Management Team, you will be central to shaping our culture and delivering on our people ambitions.

In this hands-on role you will help plan and execute the NL business and HR plans, own the full employee experience - from:

• Co-create and implement HR Strategy for JDEP NL according to the HR NE Strategy (HR Programs, processes, tools and models);
• Being the sparring partner of the sales director NL; providing business partnering and coaching in driving teams’ engagement, talent development, organisational design and resourcing strategies; creating a High Performing Team culture and challenging other MT members where necessary; (co)responsible for keeping a healthy and happy workforce through proactive wellbeing initiatives and employee support.
• Leading the HR NL business partnering team (2 FTE); exhibiting a strong focus on people development, consistently improving capabilities and engagement in the direct team;
• Developing and implementing a strong communication and engagement program(particularly for the field-based teams) to build a culture of pride and performance, feedback and solid leadership;
• Leading the design and implementation of various local and/or functional change projects (including liaison with works council and unions) and ensuring they are appropriately resourced, structured and governed;
• Pro-actively participation in the HR NE community: contributing to the divisional people agenda, sharing best practice and continuously looking for opportunities to build on Northern Europe way of working

Qualifications

We’re looking for someone with at least 7 years of solid HR experience, preferably including people management experience, ideally from international FMCG, B2B or Retail, who thrives in a matrix organization and can influence senior stakeholders.

You have a results-focused, can-do attitude, are comfortable navigating change, and bring the flexibility and resilience needed to succeed in a fast-paced and dynamic environment. Occasional business travel is required. Fluency in Dutch and English is essential.

At JDE Peet’s you’ll join a spirited, collaborative culture built on Win Together, Own It, Dare to Amaze and Make It Simple. We give people freedom and expect ownership — you’ll find fast decision-making, real responsibility and plenty of opportunity to grow. If you love great brands, great people and a great cup of coffee, this is the place to be.

Additional Information

Our DE&I Statement
At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.

#unleashyourpossibility #acupofamazing

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.