Media Specialist

JDE Peet's; Utrecht; On-site; EUR 40,000 - 60,000; Full time

Job summary

JDE Peet’s is seeking a Media Specialist to help plan, execute and optimize media campaigns across TV, OOH, social and online video. You will work with brand teams and the media agency to shape channel mix, targeting and assets for Douwe Egberts, SENSEO, Pickwick and L’OR.

You will analyze campaign performance, translate insights into concrete optimizations, and contribute to broader media effectiveness initiatives across campaigns.

Qualifications

• Bachelor’s or Master’s degree in marketing, communication, or media.
• 1–3 years of experience in media, marketing, or social (agency or client side).
• Strong interest in both digital and traditional media and 360° campaigns.
• Analytical mindset with the ability to translate data into insights and actions.
• Proactive, structured, and strong in stakeholder management.
• Fluent in Dutch and English.

Responsibilities

• Plan, execute, and optimize media campaigns across TV, OOH, social, and online video.
• Collaborate with brand teams and media agency on briefings, targeting, and asset selection.
• Coordinate campaigns and provide briefing, optimization, and reporting support.
• Develop cross-channel media strategies and analyze performance to drive improvements.
• Engage with international stakeholders and contribute to cluster/global initiatives.

Skills

Dutch language

English language

Analytical mindset

Stakeholder management

Campaign optimization

Digital media

Education

Bachelor's or Master's degree in marketing/communication/media

Job description

As a Media Specialist you will support the planning, execution, and optimization of media campaigns. You will have a broad scope across channels (from TV and OOH to social and online video), with a clear focus on digital and social media. You will work closely with the Senior Media Manager, brand teams, and the media agency. In this role, you will learn how to build strong media strategies and actively contribute to their execution and optimization.

• Work with brand teams on campaign briefings and advise on (mulit-media) channel mix, targeting, and assets for Douwe Egberts, SENSEO, Pickwick and L’OR
• Coordinate and execute media campaigns in collaboration with our media agency including briefing, optimization and reporting
• Support the development and optimization of cross-channel media strategies
• Analyze campaign performance and translate insights into concrete optimizations, learnings, and cross-campaign best practices
• Contribute to the development of broader insights and continuous improvement of media effectiveness across campaigns
• Collaborate with international stakeholders within the Northern Europe cluster and contribute to cluster and global initiatives (e.g., pilots with media partners such as Google and Meta)

Qualifications

Working at JDE Peet’s is hands‑on, giving you the chance to leave your mark while working together as one team. We’re a fast‑paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.

For this role as a Media Specialist we’re looking for someone who has the following skills and experience:

• Bachelor’s or Master’s degree, preferably in marketing, communication, or media
• 1–3 years of experience in media, marketing, or social (agency or client side)
• Strong interest in both digital and traditional media and 360° campaigns
• Analytical mindset with the ability to translate data into insights and actions
• Proactive, structured, and strong in stakeholder management
• Fluent in Dutch and English

Additional Information

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.

#unleashyourpossibility #acupofamazing

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure‑play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand‑led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.

Company Description

Who we are?

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure‑play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand‑led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com .

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!