Healthcare External Communications Specialist

Medline International BV; Utrecht; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Medline Industries Inc. seeks an External Communications Specialist to shape healthcare communications from Utrecht. The role focuses on developing external social media strategies, managing daily activities on LinkedIn and Facebook, and creating engaging content to boost brand awareness and customer engagement.

You will plan paid campaigns, monitor trends, and report on performance. Collaboration with commercial, marketing, and leadership teams is essential to deliver clear, compliant messaging

Formación

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• 3–7 years of external communications experience in a corporate setting.
• Experience managing organic and paid social campaigns.
• Experience supporting B2B customer communications.
• Strong project and stakeholder management skills.
• Strong written English, editing and proofreading abilities.

Responsabilidades

• Develop and execute external social media strategies aligned with business objectives.
• Manage day-to-day social media activities across platforms like LinkedIn and Facebook.
• Create, edit, and publish content to support brand awareness, thought leadership, campaign initiatives, and customer engagement.
• Plan and execute paid social campaigns, including audience targeting, budget management, performance optimisation, and reporting.
• Monitor social media trends, competitor activity, and industry conversations to identify opportunities for engagement.
• Measure and report on campaign effectiveness and provide recommendations for continuous improvement.
• Develop customer communication plans and content for healthcare customers and Group Purchasing Organisations (GPOs).
• Create customer-facing communications, including newsletters, announcements, educational materials, product updates, and campaign assets.
• Ensure communications are clear, compliant, customer-centric, and aligned with brand messaging.
• Partner with commercial, marketing, and customer-facing teams to support customer engagement initiatives.
• Manage communication timelines and stakeholder approvals to ensure timely and effective outreach.
• Create high-quality written content tailored to various external audiences.
• Collaborate with subject matter experts, commercial teams, and leadership to develop impactful messaging.
• Maintain message consistency across all external communication channels.
• Support product launches, customer campaigns, events, and industry initiatives through integrated communications planning.
• Track and analyse social media and customer communication metrics.
• Provide regular reporting on campaign performance, engagement, audience growth, lead generation, and communication effectiveness.
• Use insights and data to optimise future communications and marketing programs.

Conocimientos

Social media management

Content creation

B2B communications

Project management

Editing and proofreading

Educación

Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field

Descripción del empleo

Medline Industries Inc. seeks an External Communications Specialist to shape healthcare communications from Utrecht. The role focuses on developing external social media strategies, managing daily activities on LinkedIn and Facebook, and creating engaging content to boost brand awareness and customer engagement.

You will plan paid campaigns, monitor trends, and report on performance. Collaboration with commercial, marketing, and leadership teams is essential to deliver clear, compliant messaging