External Communication Specialist

Medline International BV; Utrecht; On-site; EUR 60,000 - 90,000; Full time

Job summary

Medline Industries Inc. seeks an External Communications Specialist to shape healthcare communications from Utrecht. The role focuses on developing external social media strategies, managing daily activities on LinkedIn and Facebook, and creating engaging content to boost brand awareness and customer engagement.

You will plan paid campaigns, monitor trends, and report on performance. Collaboration with commercial, marketing, and leadership teams is essential to deliver clear, compliant messaging

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• 3–7 years of external communications experience in a corporate setting.
• Experience managing organic and paid social campaigns.
• Experience supporting B2B customer communications.
• Strong project and stakeholder management skills.
• Strong written English, editing and proofreading abilities.

Responsibilities

• Develop and execute external social media strategies aligned with business objectives.
• Manage day-to-day social media activities across platforms like LinkedIn and Facebook.
• Create, edit, and publish content to support brand awareness, thought leadership, campaign initiatives, and customer engagement.
• Plan and execute paid social campaigns, including audience targeting, budget management, performance optimisation, and reporting.
• Monitor social media trends, competitor activity, and industry conversations to identify opportunities for engagement.
• Measure and report on campaign effectiveness and provide recommendations for continuous improvement.
• Develop customer communication plans and content for healthcare customers and Group Purchasing Organisations (GPOs).
• Create customer-facing communications, including newsletters, announcements, educational materials, product updates, and campaign assets.
• Ensure communications are clear, compliant, customer-centric, and aligned with brand messaging.
• Partner with commercial, marketing, and customer-facing teams to support customer engagement initiatives.
• Manage communication timelines and stakeholder approvals to ensure timely and effective outreach.
• Create high-quality written content tailored to various external audiences.
• Collaborate with subject matter experts, commercial teams, and leadership to develop impactful messaging.
• Maintain message consistency across all external communication channels.
• Support product launches, customer campaigns, events, and industry initiatives through integrated communications planning.
• Track and analyse social media and customer communication metrics.
• Provide regular reporting on campaign performance, engagement, audience growth, lead generation, and communication effectiveness.
• Use insights and data to optimise future communications and marketing programs.

Skills

Social media management

Content creation

B2B communications

Project management

Editing and proofreading

Education

Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field

Job description

External Communications Specialist - Utrecht

Shape the Future of Healthcare with Medline As Medline continues to grow across EMEA, we are looking for an External Communications Specialist.

Key Responsibilities

• Develop and execute external social media strategies aligned with business objectives.
• Manage day‑to‑day social media activities across relevant platforms, including LinkedIn and Facebook.
• Create, edit, and publish compelling content that supports brand awareness, thought leadership, campaign initiatives, and customer engagement.
• Plan and execute paid social media campaigns, including audience targeting, budget management, performance optimisation, and reporting.
• Monitor social media trends, competitor activity, and industry conversations to identify opportunities for engagement.
• Measure and report on campaign effectiveness and provide recommendations for continuous improvement.
• Develop customer communication plans and content for healthcare customers and Group Purchasing Organisations (GPOs).
• Create customer‑facing communications, including newsletters, announcements, educational materials, product updates, and campaign assets.
• Ensure communications are clear, compliant, customer‑centric, and aligned with brand messaging.
• Partner with commercial, marketing, and customer‑facing teams to support customer engagement initiatives.
• Manage communication timelines and stakeholder approvals to ensure timely and effective outreach.
• Create high‑quality written content tailored to various external audiences.
• Collaborate with subject matter experts, commercial teams, and leadership to develop impactful messaging.
• Maintain message consistency across all external communication channels.
• Support product launches, customer campaigns, events, and industry initiatives through integrated communications planning.
• Track and analyse social media and customer communication metrics.
• Provide regular reporting on campaign performance, engagement, audience growth, lead generation, and communication effectiveness.
• Use insights and data to optimise future communications and marketing programs.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• 3-7 years of experience in external communications, corporate communications, digital marketing, or social media marketing.
• Experience managing both organic and paid social media campaigns.
• Experience supporting customer communications in a B2B environment.
• Strong project management and stakeholder management skills.
• Ability to translate complex information into engaging and customer‑friendly communications.
• Professional experience in a pharmaceutical or medical device company, with an understanding of healthcare sector communications and approval requirements.
• Native level English speaker, with exceptional written English, editing and proofreading skills.

Why Join Medline?

This is an opportunity to make a direct impact on a fast‑growing international organization. You'll work closely with senior leaders, influence strategic decisions, and help build the people capabilities that will support the future success of our EMEA Sales & Marketing business. Join Medline and help shape the future of healthcare through people, leadership, and organizational excellence.

Through our culture of belonging, our agile and resilient global team is determined to get our customers exactly what they need, at the right time, every time. If you’re a self‑starter, eager to grow your career within a high‑performing environment, this is the place for you.

Medline is the largest provider of medical‑surgical products and supply chain solutions serving all points of care. Through its broad product portfolio, resilient supply chain and leading clinical solutions, Medline helps healthcare providers improve their clinical, financial and operational outcomes. Headquartered in Northfield, Illinois, the company employs more than 43,000 people worldwide and operates in more than 100 countries and territories. To learn more about how Medline makes healthcare run better, visit www.medline.com.