Healthcare B2B External Communications Lead (EMEA)

Medline Europe; Utrecht; On-site; EUR 52,000 - 72,000; Full time

Job summary

Medline Europe in Utrecht seeks an External Communications Specialist to lead our external communications strategy across social media and customer communications. You will manage organic and paid social programs, craft customer-focused content, and strengthen our healthcare sector presence.

The role requires a strong communications background with digital marketing skills and experience in a B2B environment.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
• 3-7 years of external communications, corporate communications, digital marketing, or social media marketing.
• Experience managing both organic and paid social media campaigns.
• Experience supporting customer communications in a B2B environment.
• Strong project management and stakeholder management skills.
• Professional experience in a pharmaceutical or medical device company, with an understanding of healthcare sector communications and approval requirements.
• Native level English speaker, with exceptional written English, editing and proofreading skills.

Responsibilities

• Develop and execute external social media strategies aligned with business objectives.
• Manage day-to-day social media activities across relevant platforms, including LinkedIn and Facebook.
• Create, edit, and publish content that supports brand awareness, thought leadership, campaigns and customer engagement.
• Plan and execute paid social media campaigns, including audience targeting, budget management, performance optimisation, and reporting.
• Monitor social media trends, competitor activity, and industry conversations to identify engagement opportunities.
• Measure and report on campaign effectiveness and provide recommendations for improvement.
• Develop customer communication plans and content for healthcare customers and GPOs.
• Create customer-facing communications, including newsletters, announcements, educational materials, product updates, and campaign assets.
• Ensure communications are clear, compliant, customer-centric, and aligned with brand messaging.
• Partner with commercial, marketing, and customer-facing teams to support customer engagement initiatives.
• Manage communication timelines and stakeholder approvals to ensure timely and effective outreach.
• Create high-quality written content tailored to external audiences.
• Collaborate with subject matter experts, commercial teams, and leadership to develop messaging.
• Maintain message consistency across external channels.
• Support product launches, customer campaigns, events and industry initiatives through integrated planning.
• Track and analyse social media and customer communication metrics.
• Provide regular reporting on campaign performance, engagement, audience growth, lead generation and communication effectiveness.
• Use insights to optimise future communications and marketing programs.

Skills

External communications

Digital marketing

Social media marketing

Content creation

Project management

Stakeholder management

Communication strategy

Education

Bachelor's degree (Communications / Marketing / PR / Journalism)

Tools

LinkedIn

Facebook Ads

Job description

Medline Europe in Utrecht seeks an External Communications Specialist to lead our external communications strategy across social media and customer communications. You will manage organic and paid social programs, craft customer-focused content, and strengthen our healthcare sector presence.

The role requires a strong communications background with digital marketing skills and experience in a B2B environment.