External Communications Lead – Healthcare B2B Growth

Medline; Utrecht; On-site; EUR 50,000 - 70,000; Full time

Job summary

Medline Utrecht seeks an External Communications Specialist to shape and execute our external communications strategy across social media and customer communications. You will craft content, manage both organic and paid campaigns, and collaborate with sales, marketing, and leadership to strengthen our healthcare brand.

The role requires 3–7 years in external communications or digital marketing, a bachelor’s degree, and exceptional English writing.

Qualifications

• Degree in Communications, Marketing, PR, Journalism, or related field.
• 3–7 years in external or corporate communications, digital marketing, or social media.
• Experience managing organic and paid social campaigns.
• Healthcare/pharma/medical device sector experience preferred.
• Native English with excellent writing and editing skills.

Responsibilities

• Develop and implement external social media strategies aligned with business objectives.
• Manage day-to-day social media activities across LinkedIn, Facebook, and other platforms.
• Create, edit, and publish content supporting brand awareness and customer engagement.
• Plan and execute paid social media campaigns with targeting, budget, and reporting.
• Monitor trends and competitive activity to identify engagement opportunities.
• Measure campaign effectiveness and report insights for improvement.

Skills

Social media strategy

Content development

Stakeholder management

Project management

B2B communications

Education

Bachelor's degree in Communications or related field

Tools

LinkedIn

Facebook

Paid social advertising

Job description

Medline Utrecht seeks an External Communications Specialist to shape and execute our external communications strategy across social media and customer communications. You will craft content, manage both organic and paid campaigns, and collaborate with sales, marketing, and leadership to strengthen our healthcare brand.

The role requires 3–7 years in external communications or digital marketing, a bachelor’s degree, and exceptional English writing.