Marketing Specialist

Established Search; Utrecht; On-site; EUR 40,000 - 70,000; Part time

Benefits offered by this job

Competitive freelance compensation

Collaborative team culture

Purpose-driven work environment

Job summary

A leading medical device company in the Benelux region is looking for a freelancer to design and execute impactful marketing strategies. The ideal candidate will have experience in healthcare communication and fluency in Dutch and/or French and English. This role offers competitive freelance compensation and a purpose-driven work environment focusing on innovation in diabetes care.

Qualifications

• Proven experience in healthcare, medical device, or pharmaceutical communication/marketing.
• Deep understanding of the Benelux region, including local languages.
• Excellent written and verbal communication skills in Dutch and/or French, and English.
• Experience with marketing tools (Mailchimp, Google Ads, CMS, LinkedIn Ads).

Responsibilities

• Develop and implement tailored marketing and communication strategies.
• Create content for social media, websites, brochures, and newsletters.
• Lead public relations efforts, including press releases.
• Translate complex clinical information into clear copy.
• Lead public relations, including press releases and media engagement.
• Ensure consistent brand tone, voice, and messaging across platforms.
• Analyze campaign performance and propose data-driven improvements.

Skills

Healthcare communication

Marketing strategies

Technical writing

Public relations

Analytical skills

Tools

Mailchimp

Google Ads

CMS

LinkedIn Ads

Job description

Overview

Region: Benelux (Belgium, Netherlands, Luxembourg)

Location: On-site – presence required at company offices in the Benelux region

Start Date: ASAP

Type: Freelance / Project-Based

About the Company

I am recruiting on behalf of a fast-growing and innovative medical device company based in the Benelux region, focused on developing cutting-edge solutions for individuals living with diabetes. Their mission is to empower patients and healthcare professionals with user-friendly, effective technologies that improve daily life and care outcomes.

Role Overview

The selected freelancer will work closely with internal teams to design and execute impactful marketing strategies. This role requires strong communication skills, healthcare knowledge, and the ability to translate technical information into accessible messaging for both professional and patient audiences.

Key Responsibilities

• Develop and implement tailored marketing and communication strategies
• Create content for a range of materials: social media, websites, brochures, newsletters, presentations
• Support product and campaign launches with effective messaging
• Translate complex clinical and technical information into clear and engaging copy
• Lead public relations efforts, including press releases and media engagement
• Ensure consistent application of the brand’s tone, voice, and messaging across all platforms
• Analyse campaign performance and recommend data-driven improvements

Candidate Profile

The ideal candidate will bring:

• Proven experience in healthcare, medical device, or pharmaceutical communication/marketing
• Deep understanding of the Benelux region, including local languages and healthcare environment
• Excellent verbal and written communication skills in Dutch and/or French, with fluency in English
• Experience with marketing and communication tools (e.g., Mailchimp, Google Ads, CMS, LinkedIn Ads)
• Ability to work on-site, independently and collaboratively, with multiple stakeholders
• Familiarity with diabetes care or chronic disease communication is highly valued

What the Company Offers

• A purpose-driven work environment with a focus on innovation in diabetes care
• A collaborative team culture with opportunities for creative input
• Regular on-site engagement with dynamic professionals across departments
• Competitive freelance compensation, based on experience and scope of work
• The opportunity to contribute to meaningful, patient-centered healthcare innovation

Note: Candidates who have operated with diabetic devices in the past will be a Top Priority for this role

Seniority level: Associate

Employment type: Contract

Job function: Marketing

Industries: Medical Equipment Manufacturing