Head of Sales - Coinmerce Capital

Coinmerce; Schiphol-Rijk; On-site; EUR 180,000 - 260,000; Full time

Benefits offered by this job

Innovative work

Modern workspace

Daily perks: Free lunch, fruit, Friday

Team events

Commuting & pension

25 vacation days

€250 home-office budget

€2000 annual learning budget

Job summary

Coinmerce Group, a Dutch-founded crypto services firm, seeks a Head of Sales for Coinmerce Capital in the Schiphol-Rijk area. You will drive institutional capital raising, manage a high‑level pipeline, and lead a small commercial team to secure allocations across funds and HNWI channels.

You will shape fundraising materials, liaise with Marketing, and coordinate events with senior investors, lenders and wealth managers while ensuring regulatory alignment and global expansion.

Qualifications

• 7+ years of proven experience in capital raising or institutional sales within a hedge fund, asset manager, or wealth management platform.
• Established relationships with fund of funds, family offices, wealth managers or private banks, with international reach.
• Deep understanding of how institutional allocators evaluate alpha and alternative strategies with digital assets.
• Highly credible and articulate when dealing with sophisticated investors, and capable of coaching a small sales team.

Responsibilities

• Drive end-to-end institutional capital raising strategy across national and international markets.
• Build and manage a robust pipeline from initial engagement to subscription.
• Lead the HNWI distribution stream with your team and marketing support.
• Sharpen fund propositions and collateral in collaboration with Marketing (pitch decks, DDQs, data rooms).

Skills

Capital raising

Institutional sales

Relationship management

Team leadership

Dutch and English fluency

On-site presence

Job description

Who are we

Coinmerce Group is a Dutch-founded European crypto services company consisting of 3 pillars: brokerage, asset management and proprietary trading. Transparency is our core value, and our open-door policy supports collaboration, innovation, and team spirit in our Schiphol-Rijk office. With over 160 talented colleagues, we’re shaping the future of crypto together, are you ready to join us?

What we offer

• Innovative work: Be part of a team advancing new technology within the crypto industry;

• Modern workspace: Enjoy our modern office located at Schiphol-Rijk;

• Daily perks: Free lunch, fresh fruit, and weekly Friday drinks at our company bar;

• Team events: Engage in monthly team events and bonding activities;

• Commuting & pension: Receive commuting allowance and a solid pension plan;

• Benefits & wellness: 25 vacation days, monthly chair massages, and access to our company gym and Alleo benefit program;

• Extra perks: A €250 home‑office setup budget after completing your probation period;

• Yearly Learning & Development:Yearly budget of €2000

About the role

The Head of Sales at Coinmerce Capital is the commercial driving force behind Coinmerce Capital, responsible for accelerating capital inflow and expanding institutional market share.

Sitting at the intersection of capital raising, investor relations and commercial leadership, you act as the primary owner of capital growth across two funds: the core fund (directional strategy in bitcoin & top digital assets) and the yield fund (market neutral strategy). You lead the institutional capital‑raising efforts targeting fund‑of‑funds, family offices, wealth managers, private banks and brokers, while directing the high net worth individual pipeline through your team and marketing. Your goal is simple; it’s to position Coinmerce Capital as the go to regulated digital asset manager and secure high value institutional allocations at scale.

Key responsibilities

1. Institutional capital raising and pipeline management

• Drive and execute the end to end institutional capital raising strategy across national and international markets.

• Build and manage your own robust pipeline, guiding institutional prospects seamlessly from initial engagement to subscription.

• Target key decision makers across fund of funds, family offices, wealth managers, brokers and private banks to secure high ticket sizes.

• Represent Coinmerce Capital at investor conferences, allocator events, and industry gatherings.

• Partner with Marketing to organize targeted side events, private dinners and allocator roundtables to build trusted relationships with high caliber investors.

2. Fund positioning and collateral optimization

• Own and sharpen fund proposition materials in collaboration with Marketing, including pitch decks, factsheets, DDQs and data room assets.

• Ensure all commercial documentation effectively addresses institutional allocator criteria, due diligence requirements and regulatory frameworks (MiCAR).

• Gather direct market feedback from investors and feed insights back to leadership to refine offerings, structure strategic partnerships and identify new capital avenues.

3. Commercial leadership and team direction

• Lead, mentor and coach the commercial team, including a Senior Account Manager (private investors) and a Junior Account Manager/Business Developer.

• Set strategic direction and targets for the HNWI distribution stream (€100k+ allocations) managed by your team and supported by marketing.

• Establish clear sales processes, pipeline tracking, and conversion metrics to foster high ownership and accountability.

Success criteria for the first 12 months

• Demonstrable a track record of secured capital subscriptions and a healthy institutional deal pipeline across target investor groups.

• To establish Coinmerce Capital as a recognized, credible player among domestic and international family offices, fund of funds and wealth managers.

• Fully updated, high-quality investor collateral (DDQ, pitch deck, data room) tailored for sophisticated allocators.

• A clear, motivated sales team structure driving both the institutional and HNWI lines with clear metrics and target accountability.

• Delivery of targeted investor events and roundtables that generate high value sales leads.

Profile

• 7+ years of proven experience in capital raising or institutional sales within a hedge fund, asset manager, or wealth management platform, backed by a strong, verifiable track record.

• Established relationships with fund of funds, family offices, wealth managers or private banks, with international reach being a strong asset.

• Deep understanding of how institutional allocators evaluate alternative strategies, coupled with strong affinity and knowledge of digital asset markets.

• Highly credible and articulate when dealing with sophisticated investors, yet hands on enough to optimize DDQs or directly cold reach out to family offices.

• Track record or strong capability in guiding and coaching a small, agile sales team.

• Fluent in Dutch and English (written and spoken).

• On site presence at the Schiphol‑Rijk office (minimum 4 days/week) and willingness to travel internationally for key investor events.

• Work Authorisation: We are unable to provide visa sponsorship or take over existing work visas for this role.