Head of Paid Social & Growth Strategy

DEPT®; Rotterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work policy

24 vacation days

Learning & development

NS Business Card

Job summary

DEPT® is seeking a Lead Paid Social to drive client success across our Creative & Media team in Rotterdam and Amsterdam. You will shape long-term paid social strategies, support planners with insights, and collaborate with creative, tech, and data to deliver ROI-driven campaigns.

You’ll guide measurement setups, oversee reporting, and manage budgets while staying ahead with innovative ideas and strong client partnerships in a hybrid setting.

Qualifications

• Extensive, relevant experience within a paid social media based role.
• Experience managing complex campaigns and measurement solutions (tracking, attribution, lift and incrementality studies).
• Strong understanding of digital media, particularly paid social media across Meta, TikTok, Snapchat, YouTube and other social media channels.

Responsibilities

• Develop long term paid social strategies and key tactical plans for existing clients and pitches.
• Become a strategic client partner, sharing consultative advice and insights.
• Oversee reporting and identify new opportunities off the back of results.
• Recommend and set up measurement solutions for clients.
• Take and respond to briefs, internal and external.
• Deliver and present work with data-driven insight and analytics.
• Support Account Planners in delivery of internal and client work with paid planning.
• Contribute insights and strategic media thinking to projects spanning all business areas.
• Ensure delivery of work to the highest standard and continuous innovation.
• Manage budgets for paid media deliverables.
• Assess technology solutions, processes and data tools to improve capabilities.

Skills

Paid social experience

Campaign management

Client communication

Excel proficiency

Dutch & English

Tools

Meta Ads Manager

TikTok Ads

Google Analytics

Adobe DCM

Job description

DEPT® is seeking a Lead Paid Social to drive client success across our Creative & Media team in Rotterdam and Amsterdam. You will shape long-term paid social strategies, support planners with insights, and collaborate with creative, tech, and data to deliver ROI-driven campaigns.

You’ll guide measurement setups, oversee reporting, and manage budgets while staying ahead with innovative ideas and strong client partnerships in a hybrid setting.