CMNL - Lead Paid Social

DEPT®; Rotterdam; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work policy

24 vacation days

Learning & development

NS Business Card

Job summary

DEPT® is seeking a Lead Paid Social to drive client success across our Creative & Media team in Rotterdam and Amsterdam. You will shape long-term paid social strategies, support planners with insights, and collaborate with creative, tech, and data to deliver ROI-driven campaigns.

You’ll guide measurement setups, oversee reporting, and manage budgets while staying ahead with innovative ideas and strong client partnerships in a hybrid setting.

Qualifications

• Extensive, relevant experience within a paid social media based role.
• Experience managing complex campaigns and measurement solutions (tracking, attribution, lift and incrementality studies).
• Strong understanding of digital media, particularly paid social media across Meta, TikTok, Snapchat, YouTube and other social media channels.

Responsibilities

• Develop long term paid social strategies and key tactical plans for existing clients and pitches.
• Become a strategic client partner, sharing consultative advice and insights.
• Oversee reporting and identify new opportunities off the back of results.
• Recommend and set up measurement solutions for clients.
• Take and respond to briefs, internal and external.
• Deliver and present work with data-driven insight and analytics.
• Support Account Planners in delivery of internal and client work with paid planning.
• Contribute insights and strategic media thinking to projects spanning all business areas.
• Ensure delivery of work to the highest standard and continuous innovation.
• Manage budgets for paid media deliverables.
• Assess technology solutions, processes and data tools to improve capabilities.

Skills

Paid social experience

Campaign management

Client communication

Excel proficiency

Dutch & English

Tools

Meta Ads Manager

TikTok Ads

Google Analytics

Adobe DCM

Job description

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

CMNL - Lead Paid Social

JOB PURPOSE

This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, and Media Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients.

We are looking for someone to lead clients within the paid social media offering, while making sure it’s collaborative and closely integrated with creative content, technology and data. This person will provide visionary leadership around paid social media, supporting our paid media planners with strategic guidance. They will innovate our offering and help us do outstanding work that delivers true ROI for our clients.

We need someone who understands our client’s customers, who can put themselves in their shoes to create strategies and ideas that exceed expectations, who understands that brands are competing for consumers’ attention and have at best a couple of seconds to inspire some sort of interaction. We need people who can come up with big ideas as well as lots of little ones that are framed in a solid media strategy grounded in insight.

WHAT YOU’LL DO:

• Develop long term paid social strategies and key tactical plans for existing clients and pitches.
• Become a strategic client partner, being able to share consultative advice and insights
• Oversee reporting and identify new opportunities off the back of results
• Recommend and set up measurement solutions for clients
• Take and respond to (internal and external) briefs
• Deliver and present work with data-driven insight and analytics
• Support Account Planners in delivery of internal and client work with paid planning
• Contribute insights and strategic media thinking to projects that span all areas of the business
• Ensure delivery of work is to the highest possible standard
• Ensure constant innovation across all deliverables
• Manage budgets for paid media deliverables
• Assess technology solutions, processes and data tools to improve our capabilities

WHAT YOU BRING:

• Extensive, relevant experience within a paid social media based role
• Experience managing complex campaigns and measurement solutions (tracking, attribution, lift and incrementality studies)
• Strong understanding of digital media, particularly paid social media across Meta, TikTok, Snapchat, YouTube and other social media channels
• Organic social & brand partnerships ads experience is a plus
• Experience with client comms and stakeholder management
• Advanced proficiency with ads platforms
• Advanced proficiency in Excel along with an inquisitive and numeric mindset and advanced problem-solving skills
• Excellent organisational skills and time management skills
• A high attention to detail and strong presentation skills
• Familiarity with third party measurement platforms (e.g. Google Analytics, Adobe, DCM)
• Dutch & English speaker

WE OFFER

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named ‘Great Place To Work since 2022’ in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.