Senior Paid Social Consultant

DEPT®; Rotterdam; Hybrid; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid work policy

24 vacation days

Learning Menu

Health benefits via OpenUp

NS Business Card

Job summary

DEPT® is seeking a Paid Social Specialist (div/f/m) to join the Creative & Media team in Rotterdam and Amsterdam. You will develop, optimize and report on paid social campaigns across Meta, TikTok and LinkedIn, collaborating with cross-functional teams to achieve client goals.

Ideal candidates have 3+ years hands-on paid social experience, strong analytics, and proficiency with social KPIs, Excel, and platform data. Hybrid work in the Netherlands, with international collaboration potential.

Qualifications

• At least 3 years of hands-on paid social experience.
• Understanding of Social KPIs and optimization with Excel.
• Experience with testing (incrementality studies, brand or search lift).
• Experience managing campaign budgets above 100K.
• Fluency in English; Dutch is a plus.

Responsibilities

• Develop, set up and optimize paid social campaigns across Meta, TikTok and LinkedIn.
• Analyze campaign data and generate actionable insights for clients.
• Design and run A/B tests for performance optimization.
• Monitor performance and optimize campaigns to meet KPIs and client needs.
• Manage budgets for paid social campaigns and prepare forecasts and media plans.
• Identify target audiences for effective ad targeting.
• Collaborate with design to create compelling visuals for ads.
• Implement and configure conversion tracking with data teams.

Skills

Open-minded

Campaign management

Analytical skills

Attention to detail

Cross-functional

Budget management

Team collaboration

English proficiency

Dutch a plus

Tools

Smartly

Hunch

Adverity

Sprinklr

Job description

DEPT® is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients.

We are looking for a Paid Social Specialist (div/f/m) who is characterized by a high degree of pro-activeness, openness to learn, and a can-do mentality and who is burning to further develop and, above all, to contribute their passion in the field of Paid Social.

WHAT YOU'LL DO

• Development, set-up and optimization of paid social campaigns across platforms like Meta, TikTok and LinkedIn
• Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients
• Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization
• Regularly monitoring performance metrics and optimising campaigns, ensuring goals & KPIs alignment and client satisfaction
• Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans
• Identifying and defining target audiences for effective ad targeting
• Collaborating with design teams to create compelling visuals or videos for ad campaigns
• Implementing and configuring conversion tracking mechanisms together with our data teams, such as pixels or tags, to measure campaign success.

WHAT YOU BRING

• Are open-minded and eager to learn more and develop your skill set
• Work thoroughly, manage campaigns accurately and have an eye for detail
• Always keep an oversight, even when various tasks are at hand
• Have an analytical skillset
• Have at least 3 years of experience with hands-on paid social projects
• Have an understanding of Social KPIs, campaign optimisation, and are able to analyse results with the help of Excel, Pivot and platform data
• Have experience with testing such as incrementally studies, and brand or search lift studies
• Have experience managing campaign budgets above 100K
• Have collaborative skills for working with cross-functional teams, clients, and stakeholders
• Have experience with social advertising tooling such as smartly, hunch, adverity and/or sprinklr
• Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
• Have a passion for (Paid) Social and are always up to date for news and trends
• Are able to effectively allocate and manage campaign budgets to achieve desired outcomes
• Are located and directly available to start working from our offices in the Netherlands;
• Full working proficiency in English, Dutch is considered a plus

WE OFFER

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.
• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.
• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.
• Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office.
• Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named 'Agency of the Year' at both The Lovies and The Webby Awards.
• Awesome clients. Whether big, small, local or global - at DEPT® you'll get the opportunity to work with all of them. And we celebrate all of our successes together!
• You can discover even more employee benefits here.

WHY DEPT®?

We are a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.