Head of Marketing

Zinevu; Tilburg; Remote; EUR 90,000 - 130,000; Full time

Job summary

Zinevu is building the marketing function in Tilburg and seeks a Lead who will own demand generation, brand, content, and communications while hiring the team as the company expands into new markets.

You will define go-to-market across Benelux, Germany, France, manage content calendar, SEO, digital channels, and report on pipeline and CAC with Sales leadership. Fluent English is required; Dutch strongly preferred.

Qualifications

• 5+ years in B2B SaaS marketing, with at least 2 years leading a team.
• Experience scaling demand gen from early-stage to growth.
• Strong instinct for positioning and messaging — you write clearly yourself.
• Comfortable in a product-led and sales-led hybrid motion.
• Fluent English; Dutch strongly preferred.

Responsibilities

• Define and execute the go-to-market strategy across Benelux, Germany, and France.
• Own the content calendar, SEO, and digital channels.
• Manage brand, messaging, and external communications.
• Build and lead a small but growing marketing team.
• Report on pipeline contribution and CAC alongside Sales leadership.

Skills

Marketing leadership

B2B SaaS marketing

Team leadership

GTM strategy

Content & messaging

Demand generation

Job description

Build the marketing function. You'll own demand generation, brand, content, and comms — and hire the team around you as we grow into new markets.

Tilburg Full-time Lead

What you'll do

• Define and execute the go-to-market strategy across Benelux, Germany, and France
• Own the content calendar, SEO, and digital channels
• Manage brand, messaging, and external communications
• Build and lead a small but growing marketing team
• Report on pipeline contribution and CAC alongside Sales leadership

What we need

• 5+ years in B2B SaaS marketing, with at least 2 years leading a team
• Experience scaling demand gen from early-stage to growth
• Strong instinct for positioning and messaging — you write clearly yourself
• Comfortable in a product-led and sales-led hybrid motion
• Fluent English; Dutch strongly preferred