Head of GTM Europe

Saleshuys; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Job summary

Segway-Ninebot Europe seeks a driven Head of GTM Europe to lead regional strategy and drive commercial success across Europe. You will own the end-to-end GTM for micro-mobility products, coordinating with HQ and regional teams to ensure successful launches and sustained growth.

The role requires strong B2C market experience, 5+ years managing cross-functional programs, and fluency in Mandarin and English, with additional European language skills a plus.

Qualifications

• BS or BA Degree from an accredited college/university.
• 5+ years of hands-on B2C business management experience.
• Experience launching products in core European markets (Germany, France, Netherlands, Nordics) preferred.
• Excellent multitasking skills and cross-cultural communication bridging HQ and local teams.
• Fluent Mandarin and English; German/French/Dutch a plus.

Responsibilities

• Full Product Lifecycle Management across Europe.
• Own end-to-end GTM strategy for Micro mobility products in Europe (Germany, France, Spain, Netherlands).
• Regional Sales Strategy & Execution, translating value propositions into localized targets.
• Lead virtual project teams across HQ, regional sales, marketing and service.
• Monitor KPIs: shipments, activations and inventory; optimize supply-demand pacing.
• Track market trends and competitive landscape to inform HQ feedback and strategy.

Skills

GTM strategy

Lifecycle management

Cross-functional teamwork

B2C market experience

Multicultural communication

Mandarin & English

Education

Bachelor's degree

Job description

Segway-Ninebot is a global pioneer in high-tech electric mobility, dedicated to revolutionizing how people move. Our mission is to simplify the movement of people and goods, making life more convenient and captivating. Beyond leading innovation in micro-mobility, we are deeply engaged in service robotics and intelligent short-term transportation. With the headquarters stationed in Beijing, China, we focus on research, development, design, and distribution of cutting-edge short-distance transportation solutions. Segway-Ninebot Europe operates with branches in The Netherlands, Spain, France, and Germany.

General Description

We are looking for a driven Head of GTM Europe to take the helm of our regional strategy and drive commercial success across Europe.

Key Responsibilities

• Full Product Lifecycle Management
• Own the end-to-end GTM strategy for our Micro mobility products across Europe (with a focus on core markets like Germany, France, Spain, and the Netherlands). Execute comprehensive 4P strategies from launch and peak sales to steady-state and end-of-life to hit volume and margin targets.
• Regional Sales Strategy & Execution
• Translate core product value propositions into localized sales targets across European countries, channels, and key accounts. Drive the execution of new product launches and optimize legacy portfolios to ensure target achievement.
• Cross-Functional Launch Management
• Build and lead virtual project teams bridging HQ, regional sales, marketing, and service across various European countries. Manage timelines, resources, and scope to guarantee flawless market entries.
• PSI & Operational Excellence
• Monitor critical KPIs including shipments, sales activations, and inventory. Optimize supply-demand pacing to maintain healthy and sustainable business operations.
• Continuously track European market trends, competitive landscapes, and rival strategies. Identify country-specific opportunities and risks and translate frontline insights into actionable feedback for HQ product teams.
• Continuous Learning & Capability Building
• Conduct deep-dive post-mortems at key milestones (launches, mega-sales, EOL). Extract local marketing best practices and drive organizational capability growth.

Qualifications and Skills

• BS or BA Degree from an accredited college/university
• Proven GTM & Lifecycle Expertise: Strong track record in product lifecycle management and regional strategy formulation, with a solid understanding of cross-functional workflows (Product, Sales, Marketing, Service).
• 5+ years of hands-on B2C business management experience. Prior successful product launches in core European markets (e.g., Germany, France, Netherlands, Nordics) are highly preferred.
• Excellent multi-tasking skills and cross-cultural communication abilities, seamlessly bridging HQ and local teams across diverse European markets.
• Extreme ownership, strong execution skills, and the ability to thrive in a fast-paced, entrepreneurial environment.
• Fluent Chinese (Mandarin) and English as a working language. Proficiency in German, French, or Dutch is a strong plus.

Are you interested in this new challenge?