EV Product & GTM Strategy Lead — Europe

ZEEKR极氪; Amsterdam; On-site; EUR 150,000 - 230,000; Full time

Job summary

Zeekr Europe seeks a Head of Product & GTM to define the SDV product strategy for the European carline, overseeing hardware-to-software lifecycle to ensure commercial success and technical excellence. You will act as the bridge between China and Europe across planning, commercial and operations leadership.

You will lead product marketing, planning and management, and drive pricing, launch plans, and data-driven commercial initiatives while aligning with market dynamics and customer requirements.

Qualifications

• Bachelor's or Master’s degree in Engineering, Business, or related field.
• 15+ years of experience in Automotive with exposure to Product Strategy, Carline Planning, Pricing, Launch management and connectivity.
• Proven expertise in automotive knowledge, strategic thinking, and data‑driven decision‑making.

Responsibilities

• Define and execute Zeekr SDV product strategy for Europe, owning hardware to software lifecycle for commercial success.
• Bridge China and Europe across planning, commercial, and operations leadership to deliver scalable automotive solutions.
• Lead product marketing, product planning, management, and connectivity roadmap with cross-functional teams.
• Develop pricing, launches, and lifecycle management plans to meet commercial targets in EU markets.
• Coordinate with marketing and PR to drive awareness, demand, and press materials for new models.

Skills

Leadership

Cross-functional collaboration

Strategic thinking

Data-driven decision making

Negotiation skills

Communication

Education

Bachelor's or Master's degree in Engineering/Business

Job description

Zeekr Europe seeks a Head of Product & GTM to define the SDV product strategy for the European carline, overseeing hardware-to-software lifecycle to ensure commercial success and technical excellence. You will act as the bridge between China and Europe across planning, commercial and operations leadership.

You will lead product marketing, planning and management, and drive pricing, launch plans, and data-driven commercial initiatives while aligning with market dynamics and customer requirements.