GTM Specialist

Anker Innovations; Rotterdam; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive package

Job summary

Anker Innovations in Rotterdam is seeking a go-to-market strategist to own end-to-end GTM plans for product launches, from market research to marketing activation. You will drive regional business performance by analyzing market data and identifying growth opportunities.

You will collaborate closely with Product, Marketing, Delivery, and sales teams across global initiatives, ensuring profitability and operational excellence in a fast-paced environment.

Qualifications

• Bachelor's degree in Business, Marketing, Management, or a related field.
• Fluent in Chinese and English; you'll be working across global teams daily.
• Strong analytical mindset with hands-on experience in data analysis tools (Excel, PowerPoint; BI tools a plus).
• A natural communicator and team player who can think logically and solve problems under pressure.
• Comfortable in a fast-paced, dynamic environment — you adapt quickly and deliver results.

Responsibilities

• Own GTM Strategy — Develop end-to-end go-to-market plans for product launches, from market research and channel strategy to pricing and marketing activation
• Drive Business Performance — Take full ownership of regional business results, analyze market & sales data, identify channel demands, and uncover growth opportunities
• Collaborate Cross-Functionally — Partner with Product, Marketing, Delivery, and online/offline sales teams to hit targets, maximize profitability, and optimize operations

Skills

GTM Strategy

Data analysis

Cross-functional collaboration

Communication

Analytical mindset

Education

Bachelor's degree

Tools

Excel

PowerPoint

BI tools

Job description

Anker Innovations

Are you a data-driven go-to-market strategist who thrives at the intersection of product, sales, and marketing? Join Anker's European team in Rotterdam and help us launch innovative products across dynamic markets!

What You'll Do

• Own GTM Strategy — Develop end-to-end go-to-market plans for product launches, from market research and channel strategy to pricing and marketing activation


• Drive Business Performance — Take full ownership of regional business results, analyze market & sales data, identify channel demands, and uncover growth opportunities


• Collaborate Cross-Functionally — Partner with Product, Marketing, Delivery, and online/offline sales teams to hit targets, maximize profitability, and optimize operations


• Bachelor's degree or above in Business, Marketing, Management, or a related field


• Fluent in both Chinese and English — you'll be working across global teams daily


• Strong analytical mindset with hands-on experience in data analysis tools (Excel, PowerPoint; BI tools a plus)


• A natural communicator and team player who can think logically and solve problems under pressure


• Comfortable in a fast-paced, dynamic environment — you adapt quickly and deliver results


• Global brand leader in consumer electronics with a strong presence across Europe


• Collaborative, high-impact culture where your work directly shapes market success


• Competitive package with real growth potential

Location: Rotterdam, Netherlands

Signature by Reugs, Room 710 (Anker Innovation), Coolsingel 65, 3012AC Rotterdam