Senior Growth Marketing Manager

AIHR | Academy to Innovate HR; Rotterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Office Rotterdam (Milleniumtower)

Office Amsterdam

Hybrid work model

Pension plan

26 holidays per year

OpenUp mental health platform

Personal development budget

NS/transport covered

MacBook + equipment

Lunch provided

Job summary

AIHR | Academy to Innovate HR is seeking a Senior Growth Marketing Manager to accelerate customer acquisition for our B2C and B2B offerings. You will own and execute growth initiatives, optimize paid media, CRO, and email programs, and uncover new channels driven by AI and LLM insights.

You’ll partner with the Head of Growth Marketing and VP of Marketing, translating data into scalable campaigns and revenue.

Qualifications

• 8+ years in growth marketing with success across B2C and B2B SaaS or e-learning.
• Experience scaling paid acquisition with €100k+ monthly budgets.
• Strong analytical skills to translate data into actionable initiatives.
• Full-funnel marketing knowledge including paid, CRO, landing pages, email, CAC/LTV.
• Experience with HubSpot CRM including segmentation and automation.
• Experience identifying, testing and scaling new acquisition channels.
• Proficient with AI tools (ChatGPT and Claude) for data analysis and workflow acceleration.
• Understanding AI/LLMs impact on customer acquisition.

Responsibilities

• Accelerate customer acquisition for B2C and B2B.
• Lead and execute growth experiments and initiatives.
• Collaborate with cross-functional teams (Performance, CRO, Email, BizOps).
• Analyze data to identify opportunities and improve campaigns.
• Test new channels and optimize landing pages and funnels.
• Own campaigns end-to-end from idea to measurable results.

Skills

Growth marketing

Data-driven

Analytical thinking

Full-funnel marketing

Stakeholder mgmt

Hands-on

Communication

Entrepreneurial mindset

Tools

HubSpot CRM

ChatGPT

Claude

GA4

Job description

Are you an ambitious growth marketer with an entrepreneurial spirit and a track record of scaling customer acquisition? Do you love diving into data, spotting opportunities, and turning ideas into measurable growth? Are you excited by opening new acquisition channels and finding smarter ways to grow in an AI-driven world?

AIHR is looking for an experienced Senior Growth Marketing Manager

You'll help accelerate growth across our B2C and B2B businesses. You'll work across the entire acquisition funnel, from scaling paid media and improving conversion to launching new growth initiatives that drive MQLs and revenue. You'll join an ambitious, results-driven Growth Marketing team, working closely with our specialists to challenge existing approaches, experiment with new ideas, and deliver results. You'll have the autonomy to lead initiatives, the support of an experienced team, and the opportunity to make a direct impact on a global e-learning business.

About AIHR

Founded in 2016 with the mission to future-proof HR, the Academy to Innovate HR (AIHR) has become the world’s market leader in online training for human resources (HR) professionals. We have a global customer base spread across 140+ countries, amongst which companies like Unilever, Reckitt, Goldman Sachs, Philips, Deloitte, Nike, Heineken, and UBS. It is our goal to continuously upskill and empower 1,000,000 HR Professionals. We are an international team of 100+ people, driven by excellence, innovation, and a hunger to grow in everything we do. As such, we strive to provide the world’s best courses and excellent support to our customers while continuously optimizing every aspect of our work. With over 30 nationalities, our team is diverse, yet we all share a few traits: we're friendly, enthusiastic, and great team players. Being a fast-growing company, working at AIHR means taking on a lot of responsibility and getting countless opportunities to develop yourself in new areas and the potential to craft your own role.

Role And Responsibilities

As our Senior Growth Marketing Manager, you'll play a key role in accelerating customer acquisition across our B2C and B2B businesses. Working closely with the Head of Growth Marketing and VP of Marketing, you'll help us achieve our ambitious growth targets, improve acquisition efficiency, and identify new opportunities to scale. A core part of your role will be diving into performance data to understand what's working, what's not, and where our biggest growth opportunities lie. You'll work closely with our Performance Marketing Specialist to scale paid acquisition, challenge existing strategies, test new approaches, and support campaign execution where needed. You'll also collaborate with our CRO Specialist to identify opportunities across landing pages, website journeys, and conversion funnels, turning insights into experiments that drive more leads and revenue. You'll bring a strong growth perspective to our email marketing efforts, working with the team to analyze nurture flows, promotional campaigns, and audience segments, and identify opportunities to improve performance. Beyond optimizing existing channels, you'll explore, launch, and scale new acquisition opportunities, including those emerging from the changing AI- and LLM-driven marketing landscape. Most importantly, this is a hands‑on role where you'll do more than develop strategies and bring ideas to the table. You'll actively execute initiatives yourself or work closely with the wider team to bring them to life. Whether you're launching a new campaign, testing an acquisition channel, or improving conversion, you'll take ownership of turning opportunities into measurable business results.

On a typical week

It's Monday morning, and you start the week with a coffee and a look at last week's acquisition performance. You open GA4, HubSpot, and your marketing dashboards to see how we're tracking against our B2C and B2B MQL targets. While digging into the data, you notice that one of our paid campaigns is generating plenty of traffic, but conversions have dropped. You investigate further, identify a few potential causes, and head into the Growth Marketing stand‑up with some ideas to improve performance.

After the stand‑up, you catch up with our Performance Marketing Specialist to review campaign performance and discuss opportunities to scale. You identify a promising new audience and agree to test a different creative approach. Rather than just handing over your ideas, you jump into the advertising platform to help set up the campaign and work with the team to get the new creatives ready for launch.

On Tuesday, you're focused on improving our B2B acquisition funnel. You've spotted an opportunity to increase conversions on the AI for HR Boot Camp landing page. You meet with our B2B Marketer and CRO Specialist to review the data, discuss your hypothesis, and agree on an experiment. You brief the team, align with sales on the proposed changes, and help move the experiment toward launch.

Wednesday is a work‑from‑home day, giving you time to dive deeper into our acquisition strategy. You've been exploring how AI and LLMs are changing the way HR professionals discover training providers. You identify a potential new acquisition opportunity, research the market, and put together a practical plan to test it. Later, you meet with the Head of Growth Marketing to challenge your assumptions, refine the approach, and agree on the next steps.

On Thursday, you review the performance of our B2C email nurture flows with the Email Marketing team. You notice an opportunity to improve conversions from leads to MQLs and propose a change to the messaging and sequence. After lunch with colleagues in the office, you turn your attention to an upcoming quarterly campaign, working with the wider Marketing team to finalize the messaging and coordinate the launch. You also start investigating new channels that could help expand the campaign's reach and attract new audiences.

Friday starts with reviewing the results of a recent landing page experiment. The changes have improved conversion, so you work with the CRO Specialist to roll them out more broadly. You also catch up with our BizOps team to improve HubSpot reporting, ensuring we have better visibility into acquisition performance and opportunities for growth. Before wrapping up the week, you review progress against our growth priorities, share your findings with the team, and identify the next opportunities worth pursuing. After a productive week of analyzing, experimenting, and driving initiatives forward, you close your laptop and join your colleagues for Friday drinks.

We offer

• A revenue-generating role in a fast-growing scale-up company;
• Competitive, benchmarked compensation;
• A high degree of autonomy in a vibrant, result-driven, inclusive, and international team;
• A beautiful office right across Rotterdam Central Station (Milleniumtower) and a satellite office in Amsterdam;
• 26 paid holidays per year + 1 extra day for the first 5 years you work at AIHR
• Exchange any 2 public holiday days for 2 other days of your choice;
• Work from anywhere policy, where you can work abroad for 20 days in a calendar year;
• Pension plan;
• 4 Trust days per year (ad-hoc recovery days to take whenever you're overwhelmed, exhausted, or need to deal with something personal);
• Access to OpenUp mental health platform;
• Personal development budget, training, and we pay for the books you read;
• All public transport expenses covered (NS Business Card);
• MacBook + all other equipment you need to do your work;
• Daily lunch prepared by a chef, weekly drinks, and fun team activities;
• Free access to the office gym.

Get a taste of AIHR experience and check out our AIHR Benefits Guide !

Job Requirements

Who you are

We're looking for an ambitious, data-driven, and commercially minded growth marketer with an entrepreneurial spirit. Someone who loves identifying opportunities, challenging existing approaches, and turning ideas into measurable results. You're not just a strategic thinker; you're equally excited about getting operational, executing ideas yourself, and making things happen.

You Have

• 8+ years of experience in growth marketing, with a proven track record of scaling customer acquisition, ideally across both B2C and B2B businesses in SaaS, e-learning, or other high-growth industries;
• Demonstrable experience scaling paid acquisition campaigns, including managing or scaling advertising budgets of €100,000+ per month;
• Strong analytical and problem-solving skills, with the ability to dive into performance data, identify growth opportunities, and translate insights into actionable initiatives;
• A strong understanding of full-funnel marketing, including paid acquisition, CRO, landing page optimization, email marketing, and growth economics such as CAC and LTV;
• Strong experience with HubSpot or comparable CRM platforms, including segmentation, automation, lifecycle marketing, attribution, and reporting;
• Experience identifying, testing, and scaling new acquisition channels and growth opportunities;
• Strong AI proficiency, with experience using ChatGPT and Claude to analyze data, improve workflows, and accelerate execution;
• An understanding of how AI and LLMs are changing customer acquisition, with a forward-thinking approach to emerging marketing channels;
• A proactive, hands‑on approach, with the ability to independently lead and execute initiatives while collaborating effectively with the wider team;
• Excellent communication and stakeholder management skills, with a collaborative mindset, openness to feedback, and a hunger to grow;
• Bonus: Experience in event marketing, community‑led growth, or account‑based marketing (ABM).