Head of Developer Experience (DevEx)

Bloomon; Amsterdam; Hybrid; EUR 150,000 - 190,000; Full time

Benefits offered by this job

Core hours 10–4

Work Abroad up to 45 days

Equity from day 1

Job summary

Bloom & Wild Group, Europe’s largest direct-to-consumer flower and gifting business, backs a 65+ person Tech team powering our e‑commerce, production and fulfilment. As Head of Developer Experience, you will own our paved road and internal platform, driving the DevEx product, AI roadmap, and a high‑performing team across squads.

Expect to shape platform strategy, lead AI-enabled transformation, and partner with senior leaders to optimize CI/CD, observability, and reliability.

Qualifications

• Experience leading a platform, DevEx or infrastructure team.
• Proven ability to own an internal developer platform as a product.
• Strong AWS and Terraform experience with modern CI/CD tooling.

Responsibilities

• Own internal developer platform roadmap and productizing it for engineers.
• Lead AI-enabled transformation across Product & Technology.
• Line-manage DevEx and Quality Engineering teams.

Skills

Platform Leadership

AWS & Terraform

CI/CD Observability

AI Fluency

Team Development

Tools

GitHub Actions

Terraform Cloud

Cloudflare

AWS ECS Fargate

GCP Cloud Run

Job description

• London / Amsterdam
• UK, Netherlands, or Remote (Europe)
• Hybrid
• Full-time
• Tech Stack: Ruby on Rails, Python/React, PostgreSQL, AWS (ECS Fargate), GCP (Cloud Run), GitHub Actions, Terraform Cloud
• Focus: Internal Developer Platform · AI-Native Engineering Transformation · Engineering Quality & Reliability

About Tech at Bloom & Wild Group

We're Europe's largest direct-to-consumer flower and gifting business: home to Bloom & Wild, bloomon and Bergamotte. Our 65+ person Tech team builds the software that powers our e-commerce, production and fulfilment: five cross-functional Product Engineering squads, backed by Developer Experience, Domain Engineering, Data and IT.

The Role

As Head of Developer Experience, you'll lead the team that owns our “paved road” and internal developer platform. This role is one of the most leveraged roles in our tech org, because everything you do multiplies across every squad. You'll split your time roughly between:

• Platform Strategy: owning the DevEx roadmap and our internal developer platform as a product.
• AI-Native Transformation: leading on our DevEx AI roadmap and driving AI enablement across Product & Technology.
• Team Leadership: line-managing and growing the DevEx engineering team.

Key Responsibilities

• Paved Road & Platform: Own our internal developer platform as a product, making it easy for every engineer to do the right thing at speed, safely and to a high bar of quality.
• AI-Native Transformation: Lead how we adopt agentic tooling across the org, bridging senior leadership's AI ambitions with technical reality so our roadmap stays ambitious but grounded in data.
• Quality & Incidents: Raise the bar on CI/CD, test tooling and operational health (SLOs, DORA metrics), and own production incidents that cross domain boundaries.
• Team Leadership: Line-manage and develop engineers across Platform and Quality Engineering, coaching other managers and shaping how DevEx recruits.
• Partnerships & Cost: Partner with our Lead DevSecOps Engineer and manage infrastructure costs and supplier relationships across AWS, GCP and our tooling vendors.

What We're Looking For

• Platform Leadership: Demonstrable experience leading a platform, DevEx or infrastructure team, with strong AWS knowledge (ECS Fargate, S3, RDS, Lambda, EventBridge/SNS/SQS) and hands-on Terraform experience.
• CI/CD & Observability: Hands‑on with GitHub Actions, Terraform Cloud and Cloudflare, and comfortable using observability tools to pinpoint performance and reliability issues.
• AI Fluency: specifically with agentic coding tools (like Claude Code or Cursor), and able to translate that into a roadmap grounded in data for senior stakeholders.
• People Growth: A track record of developing engineers at all levels and coaching other managers.
• Cross-Squad Ownership: Comfortable taking on work that spans multiple domains, whether that's working with senior leadership or pairing with an engineer on a complex platform problem.

Perks & Benefits

• Flexibility: Core hours (10-4pm), flexible working, and Work Abroad for up to 45 days a year.
• Time Off: 25 days holiday + your birthday + flexible bank holidays (option to buy more), plus 1 volunteering day a year.
• Growth & Rewards: Equity from day 1, enhanced family leave & a workplace nursery scheme, a flexible training framework, and irresistible product discounts.