Head of Analytics & Conversion Optimization

Travix; Amsterdam; Hybrid; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid work arrangement

31.5 days of paid leave

Commuting costs covered

ClassPass membership

Lease bike plan

OpenUp mental health support

Team events and fruit/snacks

Job summary

Travix in Amsterdam is seeking a Lead Insights & CRO to shape and optimize the analytics engine, improve the experimentation program, and build team capabilities. You will drive full-funnel insights to maximize CLV through data-driven optimizations and strong stakeholder partnerships.

You will lead 3–4 analysts, collaborate with product and commercial teams, and own measurement, dashboards, and the end-to-end experimentation lifecycle in a hybrid work setting.

Qualifications

• Minimum 8 years of relevant experience in a highly competitive ecommerce environment.
• Proven experience leading and developing a team in an empathetic, growth-oriented way.
• Strong commercial fluency; you can build relationships with stakeholders and deliver narratives that drive decisions and action.
• Help us to build and run a high-velocity experimentation program, while using the right statistical methodologies.
• Experience evaluating, selecting, or migrating analytics and experimentation platforms.
• Deep understanding of UX principles, conversion optimization, and onsite personalization.
• Strong written communication skills with stakeholder-ready documentation.

Responsibilities

• Lead a team of 3-4 specialists with high visibility and commercial impact.
• Partner with commercial and product teams to democratize data and support optimization.
• Serve as the point of contact for analytics delivery; develop measurement plans, dashboards, and reports.
• Analyze the full user journey to identify friction points and drive conversions and margin uplift.
• Collaborate with UX to bring qualitative insights behind the data.
• Create analyses of customer behavior with actionable recommendations.
• Own the experimentation process end-to-end from ideation to implementation.
• Build and manage an optimization stack and onboarding of new tools.

Skills

Team leadership

Analytics leadership

Experimentation

Data storytelling

Stakeholder mgmt

UX & CRO

Statistical methods

Tools

GA4

GTM

BigQuery

SQL

Optimizely

UMMs

Job description

Travix in Amsterdam is seeking a Lead Insights & CRO to shape and optimize the analytics engine, improve the experimentation program, and build team capabilities. You will drive full-funnel insights to maximize CLV through data-driven optimizations and strong stakeholder partnerships.

You will lead 3–4 analysts, collaborate with product and commercial teams, and own measurement, dashboards, and the end-to-end experimentation lifecycle in a hybrid work setting.