Lead Analytics & CRO

Travix; Amsterdam; Hybrid; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid work arrangement

31.5 days of paid leave

Commuting costs covered

ClassPass membership

Lease bike plan

OpenUp mental health support

Team events and fruit/snacks

Job summary

Travix in Amsterdam is seeking a Lead Insights & CRO to shape and optimize the analytics engine, improve the experimentation program, and build team capabilities. You will drive full-funnel insights to maximize CLV through data-driven optimizations and strong stakeholder partnerships.

You will lead 3–4 analysts, collaborate with product and commercial teams, and own measurement, dashboards, and the end-to-end experimentation lifecycle in a hybrid work setting.

Qualifications

• Minimum 8 years of relevant experience in a highly competitive ecommerce environment.
• Proven experience leading and developing a team in an empathetic, growth-oriented way.
• Strong commercial fluency; you can build relationships with stakeholders and deliver narratives that drive decisions and action.
• Help us to build and run a high-velocity experimentation program, while using the right statistical methodologies.
• Experience evaluating, selecting, or migrating analytics and experimentation platforms.
• Deep understanding of UX principles, conversion optimization, and onsite personalization.
• Strong written communication skills with stakeholder-ready documentation.

Responsibilities

• Lead a team of 3-4 specialists with high visibility and commercial impact.
• Partner with commercial and product teams to democratize data and support optimization.
• Serve as the point of contact for analytics delivery; develop measurement plans, dashboards, and reports.
• Analyze the full user journey to identify friction points and drive conversions and margin uplift.
• Collaborate with UX to bring qualitative insights behind the data.
• Create analyses of customer behavior with actionable recommendations.
• Own the experimentation process end-to-end from ideation to implementation.
• Build and manage an optimization stack and onboarding of new tools.

Skills

Team leadership

Analytics leadership

Experimentation

Data storytelling

Stakeholder mgmt

UX & CRO

Statistical methods

Tools

GA4

GTM

BigQuery

SQL

Optimizely

UMMs

Job description

As our Lead Insights & CRO you will sit at the intersection of data analytics, user experience and business strategy. You’re not running an existing playbook, but you craft and continuously optimize the engine itself; upgrade the experimentation program, the analytics tooling, our reporting layer, and last but not least the team's capabilities. You understand the full funnel and your goal is to maximize our CLV through insights and optimizations.

Core tasks and responsibilities

• Lead a team of 3-4 specialists with high visibility and commercial impact, fostering a collaborative culture and actively developing the technical and professional growth of your analysts
• Partner with commercial and product teams democratizing data and pro-actively support them in further optimization to attract, convert, retain and maximize the value of existing customers.
• Serve as the point of contact for the delivery of analytics and insights. Develop and maintain measurement plans, dashboards, and reports.
• Analyze the full user journey to identify friction points and define hands-on improvements that drive measurable conversion and margin uplift.
• Together with the UX team you amplify your findings with qualitative research to understand the "why" behind the "what"
• Create detailed analysis of customer behavior with recommendations for optimization.
• Own the experimentation process end-to-end. From ideation, to hypothesis, prioritization, execution, evaluation and iteration / implementation.
• Build and manage a best in class experimentation stack, onboarding of new tools, help the team, our experimentation program and web analytics to evolve and become more mature; onboarding frameworks, maturity roadmaps, documentation standards and build a test-library.
• Translate technical and statistical work; experiment results, behavioral analyses, correlation studies into recommendations different audiences can act on, from raw stats to executive-ready summaries. Create a structured path from descriptive to prescriptive.

What you bring to the table

• Minimum 8 years of relevant experience in a highly competitive ecommerce environment
• Proven experience leading and developing a team in an empathetic, growth-oriented way
• Strong commercial fluency; you can build relationships with stakeholders and deliver narratives that drive decisions and action
• Helping us to build and run a high-velocity experimentation program, while using the right statistical methodologies
• Experience evaluating, selecting, or migrating analytics and experimentation platforms. Comfortable with ambiguity around tooling and infrastructure decisions
• Deep understanding of UX principles, conversion optimization, and onsite personalization
• Strong technical fluency in data analysis, visualization, and experimentation tooling: GA4, GTM, BigQuery,SQL, Optimizely and UMM’s
• Genuine interest in data science and a growth mindset toward prescriptive / predictive analytics, you don't need to arrive with ML expertise, but you should be excited to build toward it, utilizing ML to improve our funnel and CLV
• Strong written communication skills, including the ability to produce polished, stakeholder-ready documentation.

What you can expect from us

Enjoy the flexibility and life balance of hybrid work where each team aligns on their minimum number of days in office to foster collaboration and meet the team's needs.

Possibility to work up to 90 days from abroad (depending on your job function)

31,5 days of paid leave, so plenty of time to enjoy your travels!

Flat hierarchy where your voice can be heard, welcomed and appreciated at all levels in the organization - where people can thrive, be creative and ultimately build their own legacy within the company.

A diverse and multicultural working environment. Our global team has over 50 different nationalities and we embrace everyone’s authenticity.

A company-sponsored volunteer day, dedicated to giving back to our community and making a positive impact together

We have proven to grow people internally and we offer many internal development courses to keep on learning and growing.

Well-being support with free, confidential access to OpenUp’s psychologists, self-help tools, and masterclasses.

Amazing benefits, such as covered commuting costs, ClassPass subscription/membership and a lease bike plan.

Discover our Bijlmer Arena office in Amsterdam, surrounded by the city's second-largest shopping area, a vibrant cultural scene, diverse lunch options, and just one easy connection away from Amsterdam Central Station. Office amenities include car parking, secure bike storage, a pool table and more.

Free fruit, healthy snacks, team drinks and company events.

About Travix

Travix is one of the leading global online travel agencies managing an extensive portfolio of travel focused websites operating under the brand names CheapTickets, Vliegwinkel, BudgetAir, Vayama and Flugladen. In 2020 we took our next step, becoming part of the Trip.com Group, one of the largest online travel companies in the world, consisting of Trip.com, Ctrip, Skyscanner, Travelfusion, Make my Trip and Qunar. Travix operates in over 40 countries expanding in 5 continents, so a global mindset comes naturally. Our purpose is ‘the next journey at your fingertips, which goes for our customers and employees. We bring together passionate people, global partners, cutting-edge technology and an innovative platform to deliver our customers' best end-to-end booking experience. With a strategic vision and the resources and stability of the Trip.com Group, we provide an international playground where our employees can truly impact the future of traveling.

Make your career at Travix

If you share the same values as we do, you are just as passionate and ready to build your own legacy, we would love to hear from you!