Direct Booking CRO Lead

Zoku; Amsterdam; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Bonus program

Discounts & family rates at all Zoku

International team

Learning opportunities and events

Job summary

Zoku in Amsterdam is seeking an eCommerce Lead to own conversion across the online booking journey, CRO program and direct revenue growth for all locations.

You will work with Marketing, Revenue, CRM and SEO, run experiments, optimize landing pages and merchandising, and coordinate content with local teams. This is a full-time role requiring 3–6 years in ecommerce or digital marketing, with a strong focus on AI-assisted optimization and cross-location coordination.

Qualifications

• 3–6 years of experience in ecommerce, digital marketing, or conversion optimization.
• Experience running a structured experimentation or CRO program with measurable results.
• Strong understanding of website performance, booking journeys and digital customer experience.
• Experience working with CMS platforms, booking engines, analytics tools and digital campaigns.
• Commercially minded with a focus on direct revenue and measurable outcomes.
• Analytical and able to translate data into practical improvements.
• Daily use of AI tools to speed up analysis, copy variants and reporting.
• Strong project management and stakeholder coordination across multiple teams.

Responsibilities

• Own Conversion Rate Optimization end-to-end across the website and booking engine.
• Build and run a continuous experimentation program: maintain hypothesis backlog, prioritize impact, run clean tests, roll winners out across locations.
• Grow direct bookings: develop initiatives to shift share away from OTAs and increase online revenue for stays, coworking, meetings, events, F&B.
• Improve the Customer Journey by removing friction and guiding guests to the right product or experience.
• Lead eCommerce campaigns: plan and launch website campaigns, landing pages and promotional journeys with Marketing, Revenue and local teams.
• Manage Digital Merchandising to present rooms, workspaces, packages, restaurant experiences and direct-booking benefits clearly online.
• Coordinate Website Content with Marketing and local teams to stay relevant and commercially effective across locations.
• Analyze Performance: monitor website, booking engine, enquiries, reservations and campaigns; translate data into insights and recommendations.
• Leverage AI to accelerate analysis, copy variants and reporting and speed up testing cycles.

Skills

ecommerce

conversion optimization

data analysis

CMS platforms

WordPress

PostHog

A/B testing

stakeholder management

Tools

CMS platforms

booking engines

analytics tools

Job description

Zoku in Amsterdam is seeking an eCommerce Lead to own conversion across the online booking journey, CRO program and direct revenue growth for all locations.

You will work with Marketing, Revenue, CRM and SEO, run experiments, optimize landing pages and merchandising, and coordinate content with local teams. This is a full-time role requiring 3–6 years in ecommerce or digital marketing, with a strong focus on AI-assisted optimization and cross-location coordination.