Growth Marketing Lead - Remote, B2B SaaS

Caseware International; Apeldoorn; Hybrid; EUR 75,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Flexible work options

Remote opportunities

Generous time-off policies

Job summary

Caseware is a global fintech company seeking a Growth Marketing Manager to lead multi-channel demand generation and nurture programs that attract prospects and deepen relationships with existing customers.

You will collaborate with Sales, Product Marketing, Creative and Marketing Operations to create personalised buyer journeys for accounting audiences, driving measurable pipeline growth. Flexibility and remote options are available as part of a collaborative, growth-oriented culture.

Qualifications

• Experience in B2B demand generation and growth.
• Proven ability to analyse customer needs and craft targeted marketing strategies.
• Results-driven with experience reporting on pipeline, ROI, and KPIs.

Responsibilities

• Build, execute, measure and optimize multi-channel demand generation plans.
• Design campaigns for both acquisition and expansion to grow the business.
• Leverage segmentation and content strategies to nurture buyers and manage lifecycle.
• Collaborate with creative, product marketing and ops to drive client pipeline.
• Own lead generation and nurture flows with data-driven optimization.
• Align with Sales on target accounts, lead criteria and campaign feedback.
• Use data and marketing automation to segment audiences and measure ROI.
• Develop assets tailored to buyer personas and journey stages.
• Monitor metrics and iterate to improve conversion and pipeline.
• Identify opportunities for pipeline acceleration and customer growth.

Skills

Demand generation

B2B marketing

Marketing analytics

Stakeholder management

Campaign optimization

Growth mindset

SaaS experience

Education

Marketing degree

Tools

Marketing automation

Job description

Caseware is a global fintech company seeking a Growth Marketing Manager to lead multi-channel demand generation and nurture programs that attract prospects and deepen relationships with existing customers.

You will collaborate with Sales, Product Marketing, Creative and Marketing Operations to create personalised buyer journeys for accounting audiences, driving measurable pipeline growth. Flexibility and remote options are available as part of a collaborative, growth-oriented culture.