Growth & Marketing Lead

Somnox; Rotterdam; Hybrid; EUR 70,000 - 105,000; Full time

Benefits offered by this job

Learning budget €1000 annually

Team activities

Yearly Worcation with the team

Job summary

Somnox is seeking a hands-on growth and marketing executor based in Rotterdam. You will own the marketing backlog, connect the founder with agencies and freelancers, and ensure campaigns across paid media, CRM/email, and CRO stay on brand and ship on schedule.

Starting with NL/BE, you will drive disciplined execution, set clear priorities, and prepare to scale into Sweden, Denmark, and beyond as the growth engine of the company.

Qualifications

• Experience turning founder/director ideas into executable marketing plans.
• Proven ability to direct paid media, CRM/email marketing, and CRO through external partners.
• Strong track record of delivering cohesive brand experiences across channels.

Responsibilities

• Own and prioritize the marketing backlog and turn ideas into execution.
• Coordinate between the founder, internal team, and agencies/freelancers to ship consistent branding.
• Direct paid social, search, email/CRM, and CRO for NL/BE with agency briefs and quality checks.
• Lead expansion into Sweden and Denmark when timing allows, then broader Europe.
• Ensure speed without sacrificing quality and brand integrity.
• Report progress to the CEO and align with cross-functional teams.

Skills

Marketing backlog ownership

Paid media management

CRM/Email marketing

CRO/landing page optimization

Freelancer/agency management

Brand management

D2C expansion experience

Job description

Somnox has real product-market fit in the Netherlands and Belgium, and with Somnox Go, our new flagship product, the foundation to grow further here. Julian (CEO) is strong on concept, direction, and the first 30% of any plan, but a small, fast-growing team can't run on ideas alone. What's missing isn't someone with more ideas. It's someone who owns the marketing backlog, makes sure product, website, and growth ideas actually get executed well, and becomes the connector between Julian, the internal team, and our agencies and freelancers.

International expansion is a real part of the growth story, and where this role grows toward is Sweden and Denmark first, and the rest of Europe after. But the starting point is NL/BE: execution needs to be rock-solid here first.

About Somnox

Somnox builds calm technology: a soft-robotic device, developed out of Rotterdam in collaboration with Delft University of Technology, that simulates calm breathing to help people fall asleep naturally and destress. What started as one founder's search for a way to help a family member sleep is now a product that's helped tens of thousands of people sleep better and calm down, backed by a mission to help 100 million people worldwide sleep better by 2030. We're small, self-funded through our own community as much as investors, and every hire still meaningfully moves the needle. This one more than most.

What you'll own

• Own and prioritize the marketing backlog: turn ideas and commercial/product direction into execution, rather than letting them stay concepts
• Be the connector between Julian, the internal team, and our agencies and freelancers: you brief it, check it, hold everyone to a high bar, and make sure it ships as one consistent brand experience
• Direct the agencies that run paid social, search, email/CRM (Klaviyo), and the product pages/website (CRO) for NL/BE: you set the brief, judge the work, and push back when it's not good enough
• Once the timing is right: direct the expansion of our proven NL/BE approach into live campaigns in Sweden and Denmark, then the rest of Europe, through the same agency relationships
• Add quality and rigor to fast-moving concepts: not just ship, but ship it right
• Report straight to Julian

What success looks like

First 30 days: you've met the team, the agencies, and the freelance network, mapped the current marketing backlog end to end, and you know exactly what's stuck and why.

First 90 days: the backlog has real priorities and owners instead of floating ideas, you're directing the paid social, email/CRM, and website agencies day to day and holding them to a clear bar, and at least one idea that had been stuck for months has actually shipped.

By mid-2027: NL/BE execution runs without Julian having to chase it, and you've directed the first live campaigns in Sweden and Denmark through the same agency relationships.

What you bring

• A finisher who also guards quality: you'll ship the imperfect version this week, but make sure it's right (grounded, error-free, on-brand) before it goes live
• Experience translating a founder's or director's ideas into execution. You've owned a marketing backlog or similar responsibility, not just run standalone campaigns
• Real experience directing paid media, CRM/email, and CRO agencies: you know these crafts well enough to brief sharply, judge the work, and push back when the numbers or the brand don't hold up, even when you're not the one pulling the levers yourself
• Comfort directing freelancers and agencies without needing a team of your own to feel senior about the work
• A real feel for brand, but not precious about it: when it's brand versus the number, the number wins
• Nice to have: experience scaling a D2C brand into new countries. That's where this role grows toward, not a hard requirement to start

This isn't for you if

• You'd rather build the strategy deck than the campaign that ships from it
• You'd rather move fast than check that it's actually right
• You need to originate your own vision instead of executing someone else's direction fast and well
• You want to build and manage a team before you've proven the playbook yourself
• You'd rather execute everything yourself than get the best out of agencies and freelancers
• You need a big brand and a big budget behind you to do great work

Where you'll work

Based in Rotterdam, hybrid. This role grows toward directing growth into Sweden and Denmark, but it's not a remote-from-Stockholm or remote-from-Copenhagen position: you'll need to be in or relocating to the Netherlands/Belgium area.

What we offer

• Hybrid working from Rotterdam
• €1000 learning/growth budget, yearly
• Monthly Team Activities and Yearly Worcation with the Team
• Real ownership of the marketing backlog: not the fifth growth hire polishing the edges, but the person who makes sure ideas actually land, including the move abroad
• A direct line to the CEO, a lean team, and an agency/freelance network that already moves fast