Growth-Driven Head of Marketing for Event SaaS (EU)

WeTicket; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Equity package

Event access

Autonomy to lead

AI tools access

Budget for ideas

Job summary

WeTicket in Amsterdam is seeking a senior marketing leader to own the marketing engine, spanning paid and organic channels, to grow the inbound pipeline and build trust in the events sector. You will partner with the CEO, CTO, and commercial team to set strategy and execute, with room to shape our EU expansion and to lead a lean team of specialists and freelancers while leveraging AI and modern tooling.

If you thrive in a fast-growing SaaS environment for events and can demonstrate data-driven

Qualifications

• Senior experience in B2B SaaS marketing.
• Passion for events and nightlife.
• A strong feel for data and KPIs: you set targets and report on them.
• Hands-on with AI tools and a modern marketing stack.

Responsibilities

• Build and run the B2B marketing engine across paid and organic channels.
• Grow inbounds and put the brand more firmly on the map.
• Set targets, track CAC and pipeline metrics, and steer on what to scale or cut.
• Manage people, freelancers, and agencies as the team grows.
• Work hands-on with AI and modern tooling to stay fast and lean.
• Feed market signals back to product and sales.

Skills

Senior B2B SaaS marketing

Events & nightlife passion

Data-driven with KPIs

AI tools proficiency

Independent worker

EU scale ambition

Job description

WeTicket in Amsterdam is seeking a senior marketing leader to own the marketing engine, spanning paid and organic channels, to grow the inbound pipeline and build trust in the events sector. You will partner with the CEO, CTO, and commercial team to set strategy and execute, with room to shape our EU expansion and to lead a lean team of specialists and freelancers while leveraging AI and modern tooling.

If you thrive in a fast-growing SaaS environment for events and can demonstrate data-driven