Growth-Driven Content Leader

433 Amsterdam; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

433 Amsterdam is seeking a Head of Content & Growth to own the content strategy and drive growth across the app and social channels. You will align content, marketing, product and data to grow audiences, installs and retention, while safeguarding the 433 brand voice.

This senior role requires editorial excellence, strategic leadership, and a passion for football and digital media. You will lead teams across Social, App, Growth Marketing, and Graphic Design, reporting to senior leadership in a

Qualifications

• Significant editorial leadership across multiple channels and large audiences.
• Proven track record of growing digital audiences and channels.
• Experience with app or product-led audience growth is a strong plus.
• Strong understanding of growth marketing and how content, marketing and product can work together.
• Experience building and leading senior teams, including hiring and development for growth.
• Strong editorial instinct with the confidence to make decisive calls on sensitive content.
• Experience working with senior stakeholders across Product, Commercial and leadership teams.
• Genuine interest in AI, technology and the future of digital content.
• Excellent communication skills and fluent English; Dutch is a plus.
• Willingness to be in Amsterdam daily with the team.

Responsibilities

• Set content strategy and channel roadmap across Main, NL, WomenFC, eSports and the App.
• Own channel growth with the app as a priority.
• Lead growth marketing strategy connecting content, marketing and product to drive audience growth and retention.
• Define and protect editorial standards, tone of voice, and brand across output.
• Make final calls on sensitive content.
• Turn content into business outcomes like audience growth and monetisable reach.
• Collaborate with Product to influence features driving engagement and retention.
• Lead evolution of Graphic Design with AI adoption across content.
• Use data and insights to make content more relevant and scalable.
• Build and develop a high-performing Content organisation for growth.
• Collaborate with Commercial to maximise revenue from audience and content.

Skills

Editorial leadership

Growth marketing

Audience growth

Team leadership

Stakeholder management

AI & data literacy

English fluency

Dutch language (plus)

Product-led growth

Job description

433 Amsterdam is seeking a Head of Content & Growth to own the content strategy and drive growth across the app and social channels. You will align content, marketing, product and data to grow audiences, installs and retention, while safeguarding the 433 brand voice.

This senior role requires editorial excellence, strategic leadership, and a passion for football and digital media. You will lead teams across Social, App, Growth Marketing, and Graphic Design, reporting to senior leadership in a