Head of Content & Growth

433 Amsterdam; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

433 Amsterdam is seeking a Head of Content & Growth to own the content strategy and drive growth across the app and social channels. You will align content, marketing, product and data to grow audiences, installs and retention, while safeguarding the 433 brand voice.

This senior role requires editorial excellence, strategic leadership, and a passion for football and digital media. You will lead teams across Social, App, Growth Marketing, and Graphic Design, reporting to senior leadership in a

Qualifications

• Significant editorial leadership across multiple channels and large audiences.
• Proven track record of growing digital audiences and channels.
• Experience with app or product-led audience growth is a strong plus.
• Strong understanding of growth marketing and how content, marketing and product can work together.
• Experience building and leading senior teams, including hiring and development for growth.
• Strong editorial instinct with the confidence to make decisive calls on sensitive content.
• Experience working with senior stakeholders across Product, Commercial and leadership teams.
• Genuine interest in AI, technology and the future of digital content.
• Excellent communication skills and fluent English; Dutch is a plus.
• Willingness to be in Amsterdam daily with the team.

Responsibilities

• Set content strategy and channel roadmap across Main, NL, WomenFC, eSports and the App.
• Own channel growth with the app as a priority.
• Lead growth marketing strategy connecting content, marketing and product to drive audience growth and retention.
• Define and protect editorial standards, tone of voice, and brand across output.
• Make final calls on sensitive content.
• Turn content into business outcomes like audience growth and monetisable reach.
• Collaborate with Product to influence features driving engagement and retention.
• Lead evolution of Graphic Design with AI adoption across content.
• Use data and insights to make content more relevant and scalable.
• Build and develop a high-performing Content organisation for growth.
• Collaborate with Commercial to maximise revenue from audience and content.

Skills

Editorial leadership

Growth marketing

Audience growth

Team leadership

Stakeholder management

AI & data literacy

English fluency

Dutch language (plus)

Product-led growth

Job description

At 433, content is at the heart of everything we do and how we connect with millions of football fans worldwide. We’re looking for a Head of Content & Growth to own our content and growth strategy end-to-end; from what we publish and where, to how we grow our audience and turn attention into lasting engagement. With the 433 app and social growth in key markets as our biggest strategic priorities, you’ll shape the content, marketing and growth strategy across our app and social channels, while setting the editorial standard and protecting the 433 brand and voice. You’ll also drive the smart use of AI, new technologies and data to make our content more relevant, scalable and impactful.

This is a role for a strategic leader who knows how to turn great content into growth. If you’re passionate about football, understand what makes digital audiences tick and get excited by the challenge of growing a global football platform, while balancing creativity, brand, performance and commercial impact, we’d love to hear from you.

About Us

Born from a deep passion for the beautiful game, 433 represents global football culture at its core. With more than 80 million followers worldwide, including many of the sport’s greatest players, we are the largest online football platform in the world. Through close relationships with players, clubs, and leagues, we operate inside the locker room, capturing moments fans never had access to before.

Through our social channels, app and content ecosystem, we bring fans closer to the players, clubs, competitions and moments they care about most. We move fast, think big and are constantly looking for new ways to connect with football fans. From breaking moments and original formats to new technology, products and creative ideas, 433 is where football culture and digital innovation come together.

About the Role

As Head of Content & Growth, you will own 433’s content strategy and the growth of our channels. You’ll define what 433 publishes, where it plays and how we grow our audiences across Main, NL, WomenFC, eSports and the 433 app.

The app is our biggest strategic priority. You’ll bring content, growth marketing, product and data together to drive installs, active users and retention, while continuing to grow our social audience and turn our reach into meaningful commercial value.

You’ll lead the teams responsible for Social, the 433 App, Growth Marketing and Graphic Design, and work closely with the CEO, Product/Tech, Studio and Commercial teams to shape the next phase of 433.

Key Responsibilities

• Set 433’s content strategy and channel roadmap across Main, NL, WomenFC, eSports and the 433 App.
• Own the growth of our channels, with the 433 app as the biggest strategic priority.
• Develop and lead the growth marketing strategy, connecting content, marketing and product to drive audience growth and retention.
• Set and protect the editorial standard, tone of voice and 433 brand across all output.
• Have the final editorial say on sensitive and high-stakes content.
• Turn content into business outcomes, including audience growth, app adoption and monetisable reach.
• Work closely with Product to influence what we build, particularly where content and product can drive user engagement and retention.
• Lead the evolution of Graphic Design in the AI era, and drive the smart adoption of AI across the content organisation.
• Use data, technology and audience insights to make our content more relevant, scalable and impactful.
• Build, hire and develop a high-performing Content organisation, creating the capabilities and structure needed for our next phase of growth.
• Work closely with Commercial to maximise the commercial value of our audience and content.

What we’re looking for

We’re looking for a senior content and growth leader who combines editorial excellence with a strong understanding of audience and business growth.

You have:

• Significant experience in editorial leadership across multiple channels and large audiences, ideally within sports, entertainment or social media.
• A proven track record of growing digital audiences and channels.
• Experience with app or product-led audience growth is a strong plus.
• A strong understanding of growth marketing and how content, marketing and product can work together.
• Experience building and leading senior teams, including hiring, developing and structuring organisations for growth.
• A strong editorial instinct and the confidence to make decisive calls on sensitive content.
• Experience working with senior stakeholders across Product, Commercial and leadership teams.
• A genuine interest in AI, technology and the future of digital content.
• Excellent communication skills and fluent English. Dutch is a plus.
• A person who is a big fan of our strong Office culture and prefers to work daily at the office with the team.

Who you are

As Head of Content & Growth at 433, you are:

• Strategic, commercially minded and always thinking about growth.
• Passionate about football, digital media and what makes audiences engage.
• Able to see the bigger picture without losing touch with the content itself.
• A strong and decisive leader who knows how to set direction and bring people along.
• Comfortable balancing editorial integrity, creativity, commercial objectives and growth.
• Curious about new technology and excited about the opportunities AI brings to content and creativity.
• Data-driven and comfortable using insights to make decisions rather than assumptions.
• Comfortable operating in a fast-paced, ambitious and constantly changing environment.
• A natural collaborator who can work effectively with Product, Commercial, Tech and the wider leadership team.
• Someone who sets a high bar for quality and knows how to build teams that can meet it.
• Lives in or around Amsterdam, in order to be at the office daily.

What’s in in for you?

We are committed to creating an environment where everyone can thrive. To support this, we offer:

• The opportunity to shape the content and growth strategy of a global football platform.
• A senior leadership role with significant ownership and direct impact on the future of 433.
• The opportunity to work with a large international audience and some of the biggest names in football.
• Plenty of room for your own ideas, experimentation and initiative.
• The opportunity to work at the intersection of content, marketing, product, technology and AI.
• Short communication lines between leadership, product, commercial and content.
• A young, ambitious and down-to-earth team with a genuine passion for football.
• An office with plenty of opportunities to stay active, including padel, a gym (discount), ping-pong and football.
• Daily catered lunch at the office.
• A competitive salary and benefits, including a pension plan and vacation days.

We’re not looking for someone who simply knows how to create great content. We’re looking for someone who knows how to turn great content into growth