Consumables Brand Lead - Benelux

PepsiCo Inc.; Breda; On-site; EUR 70,000 - 90,000; Full time

Job summary

PepsiCo Inc. is building a Northern Europe marketing organisation and seeks an Associate Brand Lead for Consumables Benelux (Belgium, Netherlands, Luxembourg). You will own day-to-day management of CO2, flavors and bottles, and drive growth through local category plans and launches.

The role offers exposure to brand, ecommerce, media and commercial functions across the Benelux region. You will lead local go-to-market planning, manage agencies, translate campaigns for local markets, and

Qualifications

• 5+ years in brand, marketing or category roles within Benelux markets.
• Fluent in English with native-level Dutch; French is desirable.
• Experience managing campaigns, launches or category initiatives across multiple channels.
• Strong commercial mindset and ability to link marketing activity to performance.
• Experience working cross-functionally with marketing, ecommerce, commercial or agency partners.
• Strong project management and organisational skills with ability to manage multiple priorities.

Responsibilities

• Own the end-to-end management of the Benelux Consumables categories (CO2, Flavors, Bottles).
• Lead local go-to-market planning and execution for consumables initiatives.
• Develop and manage local campaign and activation plans aligned with Benelux priorities.
• Coordinate localization, translations and market adaptation of communications across Benelux.
• Lead seasonal or category-specific campaigns with support from the Benelux Brand Lead.
• Review and approve local creative, copy and marketing materials.

Skills

English fluency

Dutch native

French desirable

Job description

PepsiCo Inc. is building a Northern Europe marketing organisation and seeks an Associate Brand Lead for Consumables Benelux (Belgium, Netherlands, Luxembourg). You will own day-to-day management of CO2, flavors and bottles, and drive growth through local category plans and launches.

The role offers exposure to brand, ecommerce, media and commercial functions across the Benelux region. You will lead local go-to-market planning, manage agencies, translate campaigns for local markets, and