Pan-Europe Discounter & NFR Sales Leader

PepsiCo Inc.

Utrecht

On-site

EUR 90,000 - 130,000

Full time

14 days+

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Job summary

PepsiCo Deutschland GmbH in the Netherlands seeks a Senior Sales Manager to lead the Discounter & NFR team. You will own the strategy, coach Account Managers, and drive growth with key discount retailers across the Pan-European Action business.

The role requires 9+ years in FMCG sales, strong negotiations, and fluency in Dutch and English. You will partner with cross-functional teams to deliver ambitious business plans and ensure market-leading performance.

Qualifications

Minimum 9 years in FMCG sales / key account management.
Experience handling Lidl, Aldi, and/or Action or similar discount retailers.
Proven track record of senior-level buyer negotiations and end-to-end JBP ownership.
Strong understanding of EDLP vs Hi-Lo pricing in discounters.
Experience using retail data (e.g., Nielsen/Circana) for negotiations.
Fluent in Dutch and English with executive presence.

Responsibilities

Build and own the long-term strategic roadmap for Discounters & NFR, driving growth with customers.
Lead the Discounters & NFR Sales team to execute the annual channel plan across customers and categories.
Develop and secure the Joint Business Plan aligned with strategic priorities and growth initiatives.
Act as line manager for Account Managers and Junior Account Manager, managing performance and development.
Lead cross-functional collaboration with Shopper Marketing, Category Management, DX, and Supply Chain to deliver Joint Business Plans.
Manage negotiations with senior customers and close CDAs to deliver targets.
Coordinate Pan-European actions with local markets and Sector teams for alignment.
Build strong relationships with senior customer stakeholders to influence decisions.