Traditional Trade Growth Lead — Channel Strategy & GTM

PepsiCo Inc.; Utrecht; Presencial; EUR 110.000 - 150.000; Jornada completa

Descripción de la vacante

PepsiCo Deutschland GmbH seeks aSenior leader to drive Traditional Trade growth across NL and BE, delivering revenue, profitability and market share through a scalable TT platform.

You will lead field sales, optimize GTM strategy, and partner with wholesalers to accelerate outlet conversion and revenue development. The role requires strategic vision and hands-on leadership in a fast-moving FMCG environment.

Formación

• Strong blend of strategic thinking and hands-on execution leadership.
• Results-oriented growth leader with clear communication and ownership.
• Excellent relationship management across senior stakeholders and partners.
• Balanced view of growth, profitability and investments in underdeveloped channels.
• Transformational mindset to simplify complexity and drive PepsiCo wins.

Responsabilidades

• Deliver AOP commitments across volume, net revenue and profitability.
• Lead TT channel team with strong ownership and execution discipline.
• Define GTM model and execution roadmap for NL/BE TT expansion.
• Build and maintain partnerships with wholesalers and key channel partners.
• Translate market data into actionable strategies and priorities.

Conocimientos

Strategic thinking

Execution leadership

Stakeholder management

P&L mindset

Analytical skills

Educación

Graduate / University degree or equivalent

Descripción del empleo

PepsiCo Deutschland GmbH seeks aSenior leader to drive Traditional Trade growth across NL and BE, delivering revenue, profitability and market share through a scalable TT platform.

You will lead field sales, optimize GTM strategy, and partner with wholesalers to accelerate outlet conversion and revenue development. The role requires strategic vision and hands-on leadership in a fast-moving FMCG environment.