Commercial Planning & Category Strategy Manager – North Europe (SodaStream)

PepsiCo; Breda; On-site; EUR 90,000 - 140,000; Full time

Job summary

SodaStream, part of PepsiCo, seeks a Demand Acceleration Manager to accelerate growth in Northern Europe, focusing on Breda-based operations in the Netherlands. You will shape demand strategies, deepen retailer partnerships, and implement best-in-class store execution across brick-and-mortar and digital channels.

You will lead cross-functional teams with Sales, Trade Marketing and the DX community, leveraging data analytics for precise targeting and continuous improvement.

Qualifications

• Proven experience in commercial strategy, demand generation, or category management.
• Experience in FMCG or consumer goods across multiple markets.
• Expertise in Perfect Store and retail execution.
• Experience using data analytics to drive growth.
• Strong commercial acumen and stakeholder influence.

Responsibilities

• Lead the development and execution of demand acceleration channel strategies to maximize market growth.
• Identify growth opportunities and execution standards to deliver shopper value.
• Leverage analytics to drive targeted, data-driven selling across online and offline channels.
• Define Perfect Store standards and ensure best-in-class in-store and online execution.
• Collaborate with Sales, Trade Marketing, and DX teams to align priorities at local level.
• Foster agile, data-driven decision-making and cross-functional leadership.

Skills

Commercial strategy

Demand generation

Category management

FMCG experience

Retail execution

Data analytics

Stakeholder management

Tools

Excel

Analytics software

Job description

Overview

SodaStream is the world’s #1 sparkling water brand and a global leader in producing home sparkling water makers. With products sold in over 46 countries, we’re passionate about replacing plastic waste and offering consumers a healthier, more sustainable beverage option.

SodaStream is part of the PepsiCo product family, which supports the PepsiCo Positive (pep+) initiative and champions strong business and social values to lead positive change. At SodaStream, we put the planet and people first – to help create a better, more sustainable future for generations to come. Want to change the way the world drinks?

As we accelerate the commercial transformation for Sodastream across Northern Europe, we are seeking a Demand Acceleration Manager to lead and deliver best in class commercial execution in the North Europe markets. This is a high impact role responsible for shaping and executing transformational demand strategies, elevating customer partnerships, and driving sustainable growth across channels with hyper-focus on all Brick & Mortar channels. You will play a critical role in embedding data driven decision making, customer engagement, and best in class Perfect Store Execution standards.

Responsibilities

Demand acceleration & growth strategy

• Lead the development and execution of bespoke demand acceleration channel strategies to maximize category growth across the market.
• Identify and unlock granular Shopper Value Offer growth opportunities and related execution standards to deliver them.
• Leverage analytics and data to drive precision targeting and personalized execution ( Most Valuable Store, Store Clustering concepts).
• Develop Category Leadership initiatives and selling story for SodaStream across retail and digital environments to elevate customer collaboration as part of WCCE.

Perfect store & commercial excellence

• Define and implement Perfect Store (PICOS) standards across physical and digital retail environments.
• Ensure best-in-class in-store and online execution, optimizing visibility, availability, and conversion.
• Drive continuous improvement through KPI’s performance tracking and field feedback loops.
• Facilitate course corrective actions and identify capabilities/performance gaps.

Customer & channel development

• Own the market category leadership agenda across all channels and co-develop insight-led selling story to the trade.
• Partner closely with Sales to elevate strategic customer relationships as part of the World Class Customer Engagement cycle to unlock joint business plans (JBPs) with key retail partners.
• Drive channel-specific strategies tailored to on-line and off-line channels.

Cross-Functional Leadership

• Partner closely with Sales, Trade Marketing, RGM to align priorities and execution on local level.
• Partner with the DX global team and actively engage within the global DX community to share best practices and lift & shift from other clusters where appropriate.
• Lead and inspire cross-functional teams to deliver integrated commercial solutions.
• Foster a culture of agility, innovation, and data-driven decision-making

Qualifications

Key capabilities & experience

• Proven experience in commercial strategy, demand generation, or category management.
• Strong track record in FMCG or consumer goods, ideally across multiple markets.
• Deep expertise in Perfect Store and retail execution excellence .
• Experience leveraging digital tools, data analytics, and shopper insights to drive growth.
• Strong commercial acumen.
• Ability to influence stakeholders and build strong relationships internally with peers, DX broader community and strategic relationship externally with key retailers.
• Collaborative and entrepreneurial mindset with ability to balance both strategic thinking with execution.