Global Strategic Marketing Manager – Industrial & Institutional Cleaning

Nouryon; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Job summary

Nouryon in Amsterdam, The Netherlands, is seeking a Global Strategic Marketing Manager to shape the future of its Institutional and Industrial Cleaning business. This role leads strategic direction, identifies growth opportunities, and co-owns the innovation portfolio with R&D to align market insights with commercial opportunities.

You will translate global strategy into regional plans, work with regional market managers, sales, product management, R&D and supply chain, and develop go-to-market

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Chemistry, or Engineering; MBA desirable.
• 10+ years of strategic segment/marketing experience.
• Extensive knowledge of the Cleaning Goods market.
• Experience in chemicals industry; sales experience desirable.

Responsibilities

• Develop and rollout a global strategy and marketing plan for the global I&I Cleaning market.
• Translate strategy into regional initiatives with regional market managers, sales, product management, R&D, and supply chain.
• Support long-range planning and conduct market research and competitive analysis.
• Develop go-to-market strategies and pricing logic for new products and monitor KPIs and market share.
• Develop launch packages for new products and coordinate launches and communications.

Skills

Strategic marketing

Global leadership

Market analysis

Stakeholder management

Communication skills

Project management

Travel up to 30%

Education

Bachelor's degree in Marketing/Business/Engineering

MBA desirable

Job description

At Nouryon, our global team takes positive action every day, to reach higher collectively and individually. We create innovative and sustainable solutions for our customers to answer society's needs - today and in the future.

About the job:

The Global Strategic Marketing Manager will play a key role in shaping the future of Nouryon's Institutional and Industrial Cleaning business. This position leverages deep understanding of industry trends, market drivers, customer needs, and Nouryon's capabilities to develop and execute a compelling long-term strategy for the segment.

Leading the overall strategic marketing direction, this role identifies market opportunities and evolving customer needs, establishes strategic priorities and growth objectives, and develops actionable plans to achieve them. The Global Strategic Marketing Manager also co-owns the innovation portfolio alongside R&D, providing critical market and business insights to guide R&D investments and ensure innovation efforts are aligned with customer needs and commercial opportunities.

In your future role as a Global Strategic Marketing Manager, you will be responsible for:

• Develop and roll out a compelling global business strategy and strategic marketing plan for the global I&I Cleaning market.
• Translate global strategy into actionable regional and segment-level initiatives, working closely with regional market managers, sales, product management, R&D, and supply chain.
• Support long-range planning and conduct market research and competitive analysis.
• Develop go-to-market strategies and pricing logic for new applications and products, while monitoring KPIs, market share, and performance against plan.
• Develop thorough launch packages for new products, including promotional materials, samples, regulatory actions, and pricing guidelines.
• Track strategic initiatives and key growth projects, adjusting plans based on competitive, customer, and market developments.
• Lead a global cross-functional Market Management Team (MMT) to share regional insights, leverage successes and learnings, and ensure alignment.
• Act as the marketing lead for strategic accounts to support account-specific strategies and growth.
• Build relationships across the value chain and with relevant industry consortiums to gain market insights and identify opportunities.
• Represent Nouryon at trade shows, industry conferences, select interviews, and presentations, while supporting broader marketing initiatives.
• Support the Global Marketing Director with key initiatives and reviews.
• Develop and maintain a robust innovation portfolio, working with R&D to prioritize and select new projects and encourage new product ideas across the organization.
• Lead and support innovation projects by developing and updating business cases and launch plans and coordinating product launches, campaigns, and technical communications.
• Conduct extensive Voice of Customer (VoC) work and collaborate with R&D to identify customer needs, applications, and formulation opportunities.
• Develop and refine business cases, including concept statements, addressable market definition, and economic models.
• Develop multi-generational product and application plans and advance projects through stage-gate reviews in partnership with cross-functional teams.
• Develop value propositions for new and existing applications, products, and subsegments.

M&A, Partnerships & External Scouting

• Support market and technology landscaping for potential M&A and partnership targets.
• Maintain a pipeline and support ongoing M&A activities, including strategic rationale, market sizing, and synergy assessments.
• Support the integration of actioned M&A targets into the company.
• Monitor external trends, competitors, and emerging technologies.

Stakeholder Management & Governance

• Interface with regional marketing, product management, sales, and business leadership.
• Prepare presentations for leadership reviews, gate meetings, and strategy updates.
• Contribute to the continuous improvement of marketing processes and tools.
• Serve as an informal global ambassador of Nouryon's values, behaviors, and company brand.

We believe you bring:

• Bachelor's degree, preferably in Marketing, Business Administration, Chemistry, Chemical Engineering, or a related engineering discipline; MBA desirable.
• 10+ years of relevant strategic segment and/or marketing experience.
• Extensive knowledge and experience in the Cleaning Goods market.
• Experience within the chemicals industry; sales experience is desirable.
• Fluency in English required; additional relevant language skills are a plus.
• Experience working effectively across global cultures and within a matrixed organization.
• Strong communication, interpersonal, and critical-thinking skills, including excellent listening, written, and verbal communication.
• Strong influencing, negotiation, problem-solving, and project management capabilities.
• An entrepreneurial and results-oriented mindset with strong business acumen.
• Willingness to travel up to approximately 30%.

Good to know:

• This position reports directly to the Global Marketing Director for Home & Personal Care
• This is an onsite position located in our offices in Amsterdam, The Netherlands.

About Nouryon:

Explore careers and life at Nouryon

If you're looking for your next career move, apply today and join Nouryon's worldwide team in providing essential solutions that our customers use to manufacture everyday products such as personal care, cleaning, paints and coatings, agriculture and food, pharmaceuticals, and building products. Our employees are driven by the wish to make an impact and actively drive positive change. If that describes you, we will gladly make way for your ambitions. From day one we support you with your personal growth, through challenging positions and comprehensive learning and development opportunities, in a dynamic, international, diverse, and proactive working environment.

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