Global Strategic Marketing Manager - Cleaning

Nouryon; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Job summary

Nouryon in Amsterdam is seeking a Global Strategic Marketing Manager to shape the long-term strategy for the Institutional and Industrial Cleaning business. This role leads strategic marketing, drives market insights, and coordinates across regions with R&D, sales, and supply chain.

You will own go-to-market strategies, launch plans, and value propositions while monitoring KPIs and market trends. English fluency and 10+ years of experience are required; travel up to ~30% is expected.

Qualifications

• 10+ years of relevant strategic segment and/or marketing experience.
• Fluency in English required; additional language skills are a plus.
• Experience across global cultures and in a matrixed organization.
• Willingness to travel up to ~30%.
• Experience in the Cleaning Goods market and chemicals industry desired.

Responsibilities

• Develop and roll out a global business strategy and strategic marketing plan for the I&I Cleaning market.
• Translate strategy into regional initiatives with cross-functional teams.
• Lead the Market Management Team and act as marketing lead for strategic accounts.
• Drive go-to-market strategies, pricing, and KPI tracking.
• Build partnerships and drive M&A/External scouting efforts.

Skills

Communication skills

Interpersonal skills

Critical thinking

Project management

Negotiation

Entrepreneurial mindset

Education

Bachelor’s degree in Marketing, Business Administration, Chemistry, Chemical Engineering, or related; MBA desirable

Job description

At Nouryon, our global team takes positive action every day, to reach higher collectively and individually. We create innovative and sustainable solutions for our customers to answer society’s needs – today and in the future.

About the job

The Global Strategic Marketing Manager will play a key role in shaping the future of Nouryon’s Institutional and Industrial Cleaning business. This position leverages deep understanding of industry trends, market drivers, customer needs, and Nouryon’s capabilities to develop and execute a compelling long‑term strategy for the segment. Leading the overall strategic marketing direction, this role identifies market opportunities and evolving customer needs, establishes strategic priorities and growth objectives, and develops actionable plans to achieve them. The Global Strategic Marketing Manager also co‑owns the innovation portfolio alongside R&D, providing critical market and business insights to guide R&D investments and ensure innovation efforts are aligned with customer needs and commercial opportunities.

In your future role as a Global Strategic Marketing Manager, you will be responsible for:

Strategy & Marketing

• Develop and roll out a compelling global business strategy and strategic marketing plan for the global I&&I Cleaning market.
• Translate global strategy into actionable regional and segment‑level initiatives, working closely with regional market managers, sales, product management, R&D, and supply chain.
• Support long‑range planning and conduct market research and competitive analysis.
• Develop go‑to‑market strategies and pricing logic for new applications and products, while monitoring KPIs, market share, and performance against plan.
• Develop thorough launch packages for new products, including promotional materials, samples, regulatory actions, and pricing guidelines.
• Track strategic initiatives and key growth projects, adjusting plans based on competitive, customer, and market developments.
• Lead a global cross‑functional Market Management Team (MMT) to share regional insights, leverage successes and learnings, and ensure alignment.
• Act as the marketing lead for strategic accounts to support account‑specific strategies and growth.
• Build relationships across the value chain and with relevant industry consortiums to gain market insights and identify opportunities.
• Represent Nouryon at trade shows, industry conferences, select interviews, and presentations, while supporting broader marketing initiatives.
• Support the Global Marketing Director with key initiatives and reviews.

Innovation

• Develop and maintain a robust innovation portfolio, working with R&D to prioritize and select new projects and encourage new product ideas across the organization.
• Lead and support innovation projects by developing and updating business cases and launch plans and coordinating product launches, campaigns, and technical communications.
• Conduct extensive Voice of Customer (VoC) work and collaborate with R&D to identify customer needs, applications, and formulation opportunities.
• Develop and refine business cases, including concept statements, addressable market definition, and economic models.
• Develop multi‑generational product and application plans and advance projects through stage‑gate reviews in partnership with cross‑functional teams.
• Develop value propositions for new and existing applications, products, and subsegments.

M&A, Partnerships & External Scouting

• Support market and technology landscaping for potential M&A and partnership targets.
• Maintain a pipeline and support ongoing M&A activities, including strategic rationale, market sizing, and synergy assessments.
• Support the integration of actioned M&A targets into the company.
• Monitor external trends, competitors, and emerging technologies.

Stakeholder Management & Governance

• Interface with regional marketing, product management, sales, and business leadership.
• Prepare presentations for leadership reviews, gate meetings, and strategy updates.
• Contribute to the continuous improvement of marketing processes and tools.
• Serve as an informal global ambassador of Nouryon’s values, behaviors, and company brand.

We believe you bring:

• Bachelor’s degree, preferably in Marketing, Business Administration, Chemistry, Chemical Engineering, or a related engineering discipline; MBA desirable.
• 10+ years of relevant strategic segment and/or marketing experience.
• Extensive knowledge and experience in the Cleaning Goods market.
• Experience within the chemicals industry; sales experience is desirable.
• Fluency in English required; additional relevant language skills are a plus.
• Experience working effectively across global cultures and within a matrixed organization.
• Strong communication, interpersonal, and critical‑thinking skills, including excellent listening, written, and verbal communication.
• Strong influencing, negotiation, problem‑solving, and project management capabilities.
• An entrepreneurial and results‑oriented mindset with strong business acumen.
• Willingness to travel up to approximately 30%.

Good to know: This position reports directly to the Global Marketing Director for Home & Personal Care. This is an onsite position located in our offices in Amsterdam, The Netherlands.

About Nouryon

Our employees are driven by the wish to make an impact and actively drive positive change. If that describes you, we will gladly make way for your ambitions. From day one we support you with your personal growth, through challenging positions and comprehensive learning and development opportunities, in a dynamic, international, diverse, and proactive working environment. Visit our website and follow us on LinkedIn.

#WeAreNouryon #GrowWithUs

We have already chosen our sourcing channels for this recruitment and kindly ask not to be contacted by any advertisement agents, recruitment agencies or staffing companies.