Global Social & Culture Director

Jdeprofessional; Amsterdam; Hybrid; EUR 180,000 - 240,000; Full time

Job summary

JDE Peet’s is seeking a Global Social & Culture Director to lead the social and cultural agenda for a €16 billion global business. You will define vision, governance, and transformation across markets and clusters, shaping social strategies, standards, and risk management.

The role requires 15+ years in global FMCG, with experience building high-performing, cross-functional teams and driving culture-driven growth. This is a high-visibility leadership position guiding brand relevance worldwide.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related field; Master’s degree preferred.
• 15+ years of leadership experience within global FMCG or consumer-focused organizations across social media, culture, communications, creator marketing, PR, or related brand-building disciplines.
• Proven experience leading complex social ecosystems across multiple markets, with governance and performance management.
• Strong cross-functional collaboration with Corporate Communications, Legal, Compliance, and senior stakeholders.
• Ability to establish standards, manage risk, and drive improvements in social effectiveness and brand relevance.

Responsibilities

• Define and lead the global social and culture vision, operating model, and transformation roadmap across markets, zones, and clusters.
• Own the global social strategy, including channel roles, editorial principles, and always-on engagement.
• Establish and govern enterprise-wide standards for social, creator, influencer, and cultural engagement, including risk mitigation.
• Lead the global BrewLab agenda, governance, and quality standards across marketing clusters.
• Drive the global social capability agenda through training and talent development.
• Monitor social and cultural performance, translating insights into governance actions.

Skills

Leadership

Global FMCG

Social strategy

Governance

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business/Economics

Master’s degree preferred

Job description

As Global Social & Culture Director, you will lead the enterprise-wide social and cultural agenda across Global Coffee Co., shaping how social drives growth, relevance, and brand performance at scale. Reporting to the Global Creativity & Connections Director, you will define the global vision, governance model, and transformation roadmap for social marketing across global teams, zones, and marketing clusters.

You will establish the standards, operating principles, and capabilities that enable our brands to participate meaningfully in culture while managing risk across a global portfolio of heritage brands. Working closely with Marketing, Corporate Communications, Legal, Compliance, and external partners, you will champion a social-first approach that balances creativity, agility, and governance. This is a highly visible leadership role with accountability for elevating social excellence and cultural relevance across a €16 billion global business.

Key responsibilities:

• Define and lead the global social and culture vision, operating model, and transformation roadmap across markets, zones, and clusters.
• Own the global social strategy, including channel roles, editorial principles, always-on engagement, social-first standards, and campaign integration.
• Establish and govern enterprise-wide standards for social, creator, influencer, and cultural engagement, including brand safety, compliance, rights management, and risk mitigation.
• Lead the global BrewLab agenda, setting governance, ways of working, quality standards, and capability expectations across all marketing clusters.
• Drive the global social capability agenda through training, community building, talent development, and maturity uplift across teams and markets.
• Monitor social and cultural performance across the organization, translating insights into interventions, governance actions, and continuous improvement initiatives.

Qualifications

Working at JDE Peet’s is hands-on, giving you the chance to leave your mark while working together as one team. We’re a fast-paced company on a mission, focused on what matters most. Our environment demands energy, agility, and bold thinking. If you’re ready to make an impact and grow in a global team, JDE Peet’s is the place for you.

For this role as Global Social & Culture Director, we’re looking for someone who has the following skills and experience:

• Bachelor’s degree in Marketing, Business, Economics, or a related field; Master’s degree preferred.
• 15+ years of leadership experience within global FMCG or consumer-focused organizations across social media, culture, communications, creator marketing, PR, or related brand-building disciplines.
• Proven experience leading complex social ecosystems across multiple markets, with expertise in governance, operating models, capability building, and performance management.
• Strong track record of working cross-functionally with Corporate Communications, Legal, Compliance, Regulatory Affairs, agencies, and senior business stakeholders.
• Demonstrated ability to establish standards, manage risk, lead escalation processes, and drive improvements in social effectiveness and brand relevance.
• Exceptional communication, influencing, and leadership skills, with experience building high-performing teams and communities across global organizations.

Our DE&I Statement

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

#unleashyourpossibility #acupofamazing

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.

Company Description

Who we are?

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

JDE Peet’s is the world’s leading pure-play coffee company, serving approximately 4,400 cups of coffee per second in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focusing on brand-led growth across three big bets: Peet’s, L’OR, and Jacobs, alongside a collection of 9 local icons; such as Douwe Egberts, Kenco, Pilao, Old Town, Moccona, Super, Gevalia, Friele, Marcilla. In 2024, JDE Peet’s generated total sales of EUR 8.8 billion and employed a global workforce of more than 21,000 employees.

What’s it like to work at JDE Peet’s?

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!