Global Recruitment Marketing Strategist

ASML; Veldhoven; Hybrid; EUR 110,000 - 160,000; Full time

Job summary

ASML in the Netherlands seeks a Recruitment Marketing Manager to shape how we present roles, campaigns and candidate journeys. You will translate talent priorities into recruitment marketing frameworks, activation practices and messaging that improve application quality.

You will collaborate with Talent Marketing, Sourcing, Corporate Communications and regional teams to ensure consistent content, credible materials and locally usable campaigns.

Qualifications

• Bachelor's degree required; master's degree in marketing, communication, human resources, organizational psychology or related field preferred.
• 8-12 years of relevant experience in recruitment marketing, employer brand activation, campaign strategy, content strategy or recruitment communications.
• Experience developing and governing global frameworks, briefing requirements or activation practices.
• Strong understanding of how recruitment marketing content, campaign relevance and candidate-facing messaging influence pipeline quality and selection outcomes.
• Experience working in a large, international and matrixed organization.

Responsibilities

• Define and improve recruitment marketing frameworks, campaign requirements, communication objectives and recruitment content needs for agreed talent priorities.
• Govern recruitment marketing practices by enabling consistent use of agreed frameworks, campaign approaches, briefing requirements recruitment messaging and activation toolkits.
• Use quality-of-hire insights, persona input, candidate journey insights and funnel data to improve job advertisements, realistic job previews and candidate-facing messaging.
• Define recruitment marketing requirements, audience priorities, communication objectives and CRM (mass audience) activation needs, and partner with Communications on campaign concepts, messaging, content and channel-ready assets for regional and local teams.
• Build measurement guidance for recruitment marketing effectiveness, including campaign performance, content engagement, funnel contribution, conversion indicators and candidate experience signals.
• Partner with Talent Marketing and Sourcing, Corporate Communications, HR teams, Talent Acquisition teams and business stakeholders to align recruitment-facing activation with ASML’s employer positioning.
• Introduce improved recruitment marketing practices, identify opportunities for improved content formats, personalization approaches and automation opportunities that strengthen recruitment outcomes.

Skills

Recruitment marketing

Employer branding

Campaign strategy

Content strategy

Stakeholder management

Data-driven decisions

Education

Bachelor's degree

Master's degree (preferred)

Job description

ASML in the Netherlands seeks a Recruitment Marketing Manager to shape how we present roles, campaigns and candidate journeys. You will translate talent priorities into recruitment marketing frameworks, activation practices and messaging that improve application quality.

You will collaborate with Talent Marketing, Sourcing, Corporate Communications and regional teams to ensure consistent content, credible materials and locally usable campaigns.