Global Growth Architect: Consumer Acquisition & AI

FrieslandCampina; Amersfoort; Hybrid; EUR 86,000 - 117,000; Full time

Benefits offered by this job

Hybrid working

Lease car

Train card

Job summary

FrieslandCampina's Global Commercial Team within Specialised Nutrition in Amersfoort is seeking a Global Consumer Growth Lead. You will drive the end-to-end consumer journey and shape the acquisition blueprint across markets.

You will integrate paid, owned and earned media with CRM, eCommerce and offline channels, using data-driven insights and AI-enabled capabilities to maximize ROI and sustainable growth for Friso and related brands.

Qualifications

• Bachelor’s or master’s degree in Marketing, Business, Digital, Data or related field.
• 15+ years of experience in consumer journey, digital marketing, CRM, media, eCommerce or growth roles.
• Proven experience in developing end-to-end acquisition strategies and improving funnel performance across paid, owned, earned, online and offline touchpoints.
• Recognized expertise across media effectiveness, attribution, performance analytics and the connection between consumer metrics, conversion, ROI and revenue growth.
• Experience in shaping or scaling Martech solutions, such as CDP, CRM, engagement and automation platforms; knowledge of AI-enabled marketing is a strong advantage.
• A strategic and influential leader who can navigate complexity, align senior stakeholders and drive transformation and adoption across functions and markets.

Responsibilities

• Strengthen the end-to-end consumer journey and accelerate new user acquisition for Friso.
• Develop the Global Acquisition Blueprint and translate it into practical frameworks, playbooks and execution guidelines for markets.
• Define how paid, owned and earned media, CRM, eCommerce and offline touchpoints work together across the funnel.
• Establish a global KPI framework that connects acquisition, engagement and conversion to revenue and ROI.

Skills

Strategic leadership

Stakeholder management

Data-driven decision making

Education

Bachelor’s/Master’s in Marketing or related field

Tools

CDP

CRM

Engagement platforms

Job description

FrieslandCampina's Global Commercial Team within Specialised Nutrition in Amersfoort is seeking a Global Consumer Growth Lead. You will drive the end-to-end consumer journey and shape the acquisition blueprint across markets.

You will integrate paid, owned and earned media with CRM, eCommerce and offline channels, using data-driven insights and AI-enabled capabilities to maximize ROI and sustainable growth for Friso and related brands.