Global Content Marketing Lead — Remote (NL)

TecAlliance; Netherlands; Hybrid; EUR 65,000 - 105,000; Full time

Benefits offered by this job

Remote work within NL

Structured onboarding

Tailored tech setup

Job summary

TecAlliance is seeking a Senior Marketing Manager to shape market presence with strategic content and integrated campaigns. You will develop messaging, coordinate global initiatives, and drive visibility and engagement across channels.

You will collaborate with Sales, Product, and regional teams to ensure consistent brand experience while leading content creation and thought leadership efforts. Fluent English is required; German preferred.

Qualifications

• Bachelor's or Master's degree in Marketing and Communication, Business Administration, Automotive Management or related discipline.
• Several years of experience in B2B Marketing, Content Marketing, or Marketing Communications.
• Proven success in managing integrated marketing campaigns across channels and international markets.
• Strong content strategy, storytelling, and content creation skills as well as experience with corporate communications and brand positioning.
• Hands-on expertise in website, email, and social media marketing.
• Strong stakeholder management and the ability to drive cross-functional projects without direct authority.
• Fluent English; German native or fluent preferred.

Responsibilities

• Content Strategy & Planning: Develop and own TecAlliance's content strategy, aligning with priorities, brand positioning, and audience needs.
• Messaging & Editorial Frameworks: Define themes, messaging frameworks, editorial priorities, and maintain a content calendar.
• Global Campaign Management: Lead integrated marketing campaigns from concept to activation, optimization, and evaluation.
• Multi-Channel Content & Communication: Coordinate campaigns across website, email, social, events, and more.
• Content Creation & Thought Leadership: Create articles, case studies, thought leadership, social content, and emails.
• Global & Regional Marketing Alignment: Coordinate between Central Marketing and regional teams for local activation.
• Cross-Functional Collaboration: Partner with Product Marketing, Sales, Corporate Communication, and others.

Skills

Content Marketing

B2B Marketing

Campaign Management

Content Strategy

Digital Marketing

Stakeholder Management

Fluent English

Education

Bachelor's/Master's in Marketing/Communication, Business Admin, Automotive Management

Job description

TecAlliance is seeking a Senior Marketing Manager to shape market presence with strategic content and integrated campaigns. You will develop messaging, coordinate global initiatives, and drive visibility and engagement across channels.

You will collaborate with Sales, Product, and regional teams to ensure consistent brand experience while leading content creation and thought leadership efforts. Fluent English is required; German preferred.