Content Strategy Lead - Remote or Amsterdam

Annicha; Amsterdam; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Annicha seeks a Content Strategy Lead to shape our brand voice and content systems in Amsterdam. You will set the direction for audience communication, refine voice, and build scalable editorial frameworks.

You will drive content planning, performance analysis, and collaboration with design, marketing, and product teams to ensure cohesive messaging and measurable results across channels.

Qualifications

• Proven experience in content strategy, editorial planning, or digital storytelling.
• Strong understanding of SEO, UX writing, and content architecture.
• Excellent writing and editing skills.

Responsibilities

• Define our content vision and strategy aligned with brand goals.
• Lead content planning, execution, and optimization across channels.
• Develop content frameworks, guidelines, and editorial processes.
• Use analytics to measure content performance and drive improvements.
• Collaborate with design, marketing, and product teams to ensure cohesive messaging.

Skills

Content strategy

SEO

Editorial planning

Cross-functional collaboration

Writing & editing

Job description

Annicha seeks a Content Strategy Lead to shape our brand voice and content systems in Amsterdam. You will set the direction for audience communication, refine voice, and build scalable editorial frameworks.

You will drive content planning, performance analysis, and collaboration with design, marketing, and product teams to ensure cohesive messaging and measurable results across channels.