Global Communications Lead - Aruba, Flexible Hours

Aruba Tourism Authority (ATA); Netherlands; Remote; EUR 78,000 - 104,000; Full time

Benefits offered by this job

Flexible working conditions

Competitive salary and benefits

Job summary

Aruba Tourism Authority seeks a Global Communications Manager to steer strategic communications, align PR with brand values, and lead a global team. You will manage media relations, influencer activations, and digital content while coordinating with marketing and executive leadership to protect Aruba’s brand and reputation.

Responsibilities include developing annual communication plans, guiding agencies, and monitoring KPIs.

Qualifications

• Bachelor’s Degree in Communications/PR required.
• Minimum of 8 years of relevant experience in tourism, content and social media marketing and PR.
• Strong understanding of global trends and their impact on travel distribution system.
• Excellent media network and insight into (social) media and communication channels.
• Knowledge on how to leverage digital platforms to maximize communications activity.
• Understanding of responsible tourism and sustainability.
• Outstanding writing and correspondence skills.
• Strong analytical thinking and comfortable working with numbers and data.
• Skilled in building and maintaining a strong professional network.
• Skilled in formulating (strategic) policy documents.
• Results oriented.
• Critical thinking skills.

Responsibilities

• Establishes the annual global communication plan in line with ATA priorities and MACS roadmap.
• Leads the global communications strategy and advises management on PR matters.
• Oversees integration of the digital content strategy across platforms.
• Engages media contacts globally and develops new media relationships.
• Manages agencies and evaluates PR results against KPIs.
• Oversees media relations, drafts press releases, coordinates interviews.
• Leads global influencer strategy and activations.
• Oversees media tours and activations on-island and in markets.
• Develops content plans for all channels including Aruba.com and newsletters.
• Conducts PR reviews and coordinates agency onboarding.
• Ensures media coverage is evaluated and shared with stakeholders.
• Plans and edits content for news, blogs, speeches, social posts, videos.
• Ensures compliance with regulatory and brand guidelines and consistent identity.
• Measures effectiveness and reports insights to refine activity.
• Manages budgets, contracts and relationships with agencies and vendors.
• Plans crisis management and post-incident evaluations with CEO.

Skills

Media relations

Content strategy

Crisis management

Team leadership

Analytical thinking

Policy development

Education

Bachelor’s Degree in Communications/PR

Job description

Aruba Tourism Authority seeks a Global Communications Manager to steer strategic communications, align PR with brand values, and lead a global team. You will manage media relations, influencer activations, and digital content while coordinating with marketing and executive leadership to protect Aruba’s brand and reputation.

Responsibilities include developing annual communication plans, guiding agencies, and monitoring KPIs.