Global Beauty Marketing Communications Lead

Philips; Amsterdam; Hybrid; EUR 78,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Paid time off

Job summary

Philips Personal Health Beauty seeks a Senior Global Marketing Communications Manager for the Beauty portfolio (Lumea IPL, Body and Skincare). You will shape the global communications strategy, translate business aims into compelling campaigns, and elevate brand equity across markets.

This highly visible role blends strategic leadership with hands-on campaign development, overseeing external agencies and collaborating with digital, CRM, PR, and regional teams to deliver premium consumer

Qualifications

• 10+ years of experience in global marketing communications or brand marketing.
• Bachelor's or Master's in Marketing Strategy, Brand Management, Digital Marketing, PR or Market Research.
• Proven track record building premium brands in an international environment.
• Experience leading integrated campaigns across ATL, digital, social, e-commerce, CRM, shopper marketing and content ecosystems.
• Experience managing global product launch communications and cross-functional programs.

Responsibilities

• Define global product brand positioning, messaging framework and visual identity for Philips Lumea IPL/Body and Skincare.
• Lead development and rollout of integrated campaigns across social, online video, digital, e-commerce, CRM, PR, TV and shopper marketing.
• Drive communications strategy and execution for new product launches across markets.
• Manage roadmap and deliverables in line with the 18-24 month category plan.
• Develop master assets, toolkits and content frameworks enabling local activation while protecting brand consistency.
• Partner with digital, e-commerce, shopper marketing, CRM, PR and regional teams for seamless consumer experiences.
• Champion creative excellence with a distinctive brand voice and premium visual identity across all communications.
• Oversee external agencies and ensure high-quality output and timely delivery.
• Advise senior stakeholders and elevate the standard of marketing communications.

Skills

Global marketing communications

Brand management

Digital marketing

Public relations

Stakeholder management

Education

Bachelor's/Master's in Marketing

Tools

CRM platforms

Analytics tools

Job description

Philips Personal Health Beauty seeks a Senior Global Marketing Communications Manager for the Beauty portfolio (Lumea IPL, Body and Skincare). You will shape the global communications strategy, translate business aims into compelling campaigns, and elevate brand equity across markets.

This highly visible role blends strategic leadership with hands-on campaign development, overseeing external agencies and collaborating with digital, CRM, PR, and regional teams to deliver premium consumer