Global Beauty Marketing & Campaigns Lead

Philips; Amsterdam; Hybrid; EUR 78,000 - 130,000; Full time

Benefits offered by this job

Hybrid working

Paid time-off

Health and wellbeing benefits

Learning and development opportunities

Job summary

Philips in Amsterdam is seeking a Senior Global Marketing Communications Manager for Beauty to lead global brand positioning and integrated campaigns across Lumea IPL, Body and Skincare. You will shape messaging, master content assets, and collaborate with digital, e-commerce, CRM, PR, and regional teams to drive growth and brand strength.

The role requires 10+ years in global marketing communications, a degree in Marketing or related field, and a proven track record building premium brands

Qualifications

• 10+ years of experience in global marketing communications or brand marketing.
• Bachelor's or Master's in Marketing Strategy, Brand Management, Digital Marketing, Public Relations, Market Research or equivalent in Consumer Goods.
• Proven track record building premium brands in an international environment.

Responsibilities

• Defining and evolving the global product brand positioning, messaging framework, and visual identity for Philips Lumea IPL/ Body and Skincare.
• Leading the development and global rollout of integrated campaigns across Social first, online video, digital, e-commerce, CRM, PR, TV and shopper marketing.
• Driving the communications strategy and execution for new product launches, ensuring consistency across markets.
• Managing the communications roadmap and prioritizing deliverables in line with the 18-24 month category plan.
• Developing global master assets, campaign toolkits, and content frameworks for local activation while protecting brand consistency.
• Partnering with digital, e-commerce, shopper marketing, CRM, PR, and regional teams to deliver seamless consumer experiences.
• Championing creative excellence by driving a distinctive brand personality, tone of voice, and premium visual identity across all communications.
• Managing external creative and production agencies, ensuring high-quality output and timely delivery.
• Acting as a trusted advisor to senior stakeholders and continuously raising the standard of marketing communications.

Skills

Global marketing communications

Brand marketing

Campaign development

Stakeholder management

Cross-functional leadership

Education

Bachelor/Master in Marketing

Job description

Philips in Amsterdam is seeking a Senior Global Marketing Communications Manager for Beauty to lead global brand positioning and integrated campaigns across Lumea IPL, Body and Skincare. You will shape messaging, master content assets, and collaborate with digital, e-commerce, CRM, PR, and regional teams to drive growth and brand strength.

The role requires 10+ years in global marketing communications, a degree in Marketing or related field, and a proven track record building premium brands