Director of Creative Excellence & Standards

Philips Iberica SAU; Amsterdam; Presencial; EUR 93.000 - 155.000; Jornada completa

Descripción de la vacante

Philips Personal Health seeks a Director, Creative Excellence to set global standards, governance and learning that elevate creative work across Business Units and Regions. The role sits within CXE and partners with internal teams to strengthen the quality and impact of campaigns.

The Director will lead standards, strategy and review, inspire stronger creative expression, and drive learning and amplification of best practices. A senior, international leadership track is essential.

Formación

• A proven track record of creating or leading breakthrough creative work that builds brands and delivers commercial impact.
• Significant experience in senior creative, brand, integrated communications or marketing leadership roles within a complex, international organisation.
• The ability to set a clear creative ambition and translate it into practical standards, consistent ways of working and better work across multiple teams and markets.
• Strong stakeholder-management and influencing skills, with the credibility to bring together senior leaders, specialist partners and agencies around a shared agenda.
• Experience using creative, consumer, media and commercial performance insight to improve marketing decisions.

Responsabilidades

• Define, embed and evolve Personal Health global standards for Creative Excellence, giving Business Units and Regions practical guidance for developing and activating high-quality work.
• Establish clear principles for creative quality, consumer relevance, brand distinctiveness, channel fit, adaptation and effectiveness.
• Strengthen the quality of creative strategy, briefing and evaluation across Business Units and Regions.
• Create a common vocabulary, practical tools and measures that teams and partners use to plan, assess and improve creative work.
• Establish effective review practices and forums that provide constructive challenge, raise the creative bar and address shared barriers.

Descripción del empleo

Philips Personal Health seeks a Director, Creative Excellence to set global standards, governance and learning that elevate creative work across Business Units and Regions. The role sits within CXE and partners with internal teams to strengthen the quality and impact of campaigns.

The Director will lead standards, strategy and review, inspire stronger creative expression, and drive learning and amplification of best practices. A senior, international leadership track is essential.